Social Engagement Specialist (work from home)

About the role

The Social Engagement Specialist will develop and execute compelling social-first content to promote the mission of the American Red Cross. This virtual position requires working an East Coast schedule and is open to candidates located anywhere in the United States.

Responsibilities

• Create innovative, social-first content for national American Red Cross social media channels, developing platform-specific strategies that drive engagement, audience growth, and brand relevance.
• Develop compelling, people-centered storytelling that brings the American Red Cross mission to life, increases audience awareness, and inspires action.
• Serve as the primary social media point of contact for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, helping these teams translate initiatives and business goals into engaging social-first content.
• Work with the Social Engagement team and stakeholders across the organization to execute social media strategies for national campaigns.
• Measure and evaluate social media performance, utilizing data and audience insights to inform content strategy, communicate results to stakeholders, and drive buy-in.
• Manage social engagement projects, coordinating deliverables in a timely manner.
• Serve as a social media subject matter expert, providing training, technical guidance, and strategic counsel to regional communicators and stakeholders.
• Produce social video and use social media management platforms like Sprout Social.
• Occasionally work irregular or extended hours, especially during disasters or other emergencies.

Requirements

• Bachelor’s degree in communications, journalism, marketing, or related field.
• Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing, and/or corporate-related public relations and digital content creation.
• Excellent writing and editing skills, and familiarity with AP style.
• Strong critical thinking and strategic planning skills to create engaging, audience-centric content.
• Proven track record of producing compelling and engaging content and strategizing around social media platforms, including TikTok, Instagram, Threads, X, Facebook, and LinkedIn.
• Experience using data to inform content strategy, including analyzing content performance, audience behaviors, and channel trends.
• Understanding of SEO principles and how to apply them to create and optimize content for search and audience discoverability.
• Familiarity with and commitment to the Red Cross mission.
• Ability to collaborate and build positive relationships with people at all levels of a large, complex organization, and be an independent problem solver.
• Comfortable working with and managing volunteers.
• Ability to multi-task and meet deadlines in a fast-paced, deadline-driven environment.
• Must be authorized to work in the United States (the American Red Cross does not sponsor employment visas).

Pay

The annual salary range for this position is $75,000 - $85,000, aligned to the specific geographic location where the work is primarily performed. Other factors such as skills, experience, and comparisons to other employees in the role may also be considered.

Benefits

• Medical, Dental, and Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• Paid Time Off: Starting at 15 days a year (varies by job type and tenure)
• 11 paid holidays (6 core holidays and 5 floating holidays)
• 401K with up to 6% company match
• Paid Family Leave
• Employee Assistance Program
• Short-term and Long-term Disability and Insurance
• Service Awards and recognition