Social Engagement Specialist (work from home)

About the role

The Social Engagement Specialist will develop and execute compelling social-first content to promote the mission of the American Red Cross. This virtual position reports to the Director of Social Engagement and requires a background in social media content creation and strategy, creativity, strong project management skills, and a passion for testing new social technologies. The selected candidate must work an East Coast schedule and can be located anywhere in the United States.

Responsibilities

• Create innovative, social-first content for national American Red Cross social media channels, developing platform-specific strategies that drive engagement, audience growth, and brand relevance.
• Develop compelling, people-centered storytelling that brings the American Red Cross mission to life, increases audience awareness, and inspires action.
• Serve as the primary social media point of contact for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, helping these teams translate initiatives and business goals into engaging social-first content.
• Work with the Social Engagement team and stakeholders across the organization to execute social media strategies for national campaigns.
• Measure and evaluate social media performance, utilizing data and audience insights to inform content strategy, communicate results to stakeholders, and drive buy-in.
• Manage social engagement projects, coordinating deliverables in a timely manner.
• Serve as a social media subject matter expert, providing training, technical guidance, and strategic counsel to regional communicators and stakeholders.
• Occasionally work irregular or extended hours, especially during disasters or other emergencies.

Requirements

• Bachelor’s degree in communications, journalism, marketing, or related field.
• Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing, and/or corporate-related public relations and digital content creation.
• Excellent writing and editing skills, and familiarity with AP style.
• Strong critical thinking and strategic planning skills to create engaging, audience-centric content.
• Proven track record of producing compelling and engaging content and strategizing around social media platforms, including TikTok, Instagram, Threads, X, Facebook, and LinkedIn.
• Experience producing social video and using social media management platforms like Sprout Social.
• Proficiency in using data to inform content strategy, including analyzing content performance, audience behaviors, and channel trends.
• Understanding of SEO principles and how to apply them to create and optimize content for search and audience discoverability.
• Familiarity with and commitment to the Red Cross mission.
• Ability to collaborate and build positive relationships with people at all levels of a large, complex organization, and be an independent problem solver.
• Comfortable working with and managing volunteers.
• Ability to multi-task and meet deadlines in a fast-paced, deadline-driven environment.
• Must be authorized to work in the United States; the American Red Cross does not sponsor employment visas.

Pay

The annual salary range for this position is $75,000 - $85,000. Salaries are aligned to the specific geographic location in which the work is primarily performed, and other factors such as skills and experience may be considered.

Benefits

• Medical, Dental, and Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• Paid Time Off: Starting at 15 days a year, based on job type and tenure
• Holidays: 11 paid holidays (six core holidays and five floating holidays)
• 401K with up to 6% company match
• Paid Family Leave
• Employee Assistance Program
• Short-term and Long-term Disability and Insurance
• Service Awards and recognition