Social Content Writer

Job Description

This role supports a client-facing social media program by creating engaging, industry-specific content that keeps utility and construction professional communities connected between major conferences.

• Write a few social media posts per week across Instagram, Facebook, and LinkedIn, covering topics such as crew spotlights, industry pride, and seasonal/holiday content.
• Collaborate closely with an art director to align copy, headlines, image text, and visual concepts into cohesive, on-brand posts.
• Develop conceptual and creative content ideas, ranging from quick celebratory posts to more thoughtful feature-style pieces highlighting crew achievements.
• Draft video scripts and supporting copy for crew-of-the-month features and similar spotlight content.
• Create and organize all content in Google Docs and deliver final copy to the team prior to posting.
• Apply versioning practices and adapt content formats as needed, including potential stories and short-form clip support.
• Self-manage deadlines and workflow with minimal oversight, flagging questions proactively to the art director and client team.

Minimum Requirements

• Demonstrated experience writing social media copy for professional or trade audiences, with a portfolio showing full posts created in partnership with a creative or art direction team.
• Ability to write visually, including strong headlines, image copy, and captions that complement design concepts.
• Strong attention to detail, particularly around industry-specific terminology and visual accuracy (e.g., safety compliance in imagery).
• Highly organized self-starter who can manage a recurring posting schedule and meet deadlines consistently with minimal supervision.

Preferred Qualifications

• Familiarity with the utility, construction, or skilled trades industries, or a demonstrated ability to quickly learn and write authentically within a specialized space.
• Experience writing video scripts or producing short-form narrative content for social platforms.
• Comfort working across Instagram, Facebook, and LinkedIn with an understanding of how tone and format vary by platform.
• Experience with versioning content and adapting a single concept across multiple formats or audiences.