Social Content Producer

About the role

Within Marketing at GEICO — a team in the middle of a real transformation — social content only works if it feels native to the platform it's living on. You'll independently develop social-first content for the team, from first idea to final cut. You’ll lead content capture at live events, in the field, and on the fly, not just polishing things back at a desk. You'll ideate, shoot, edit, and publish short-form video and stills across TikTok, Instagram, Facebook, YouTube Shorts, and whatever's next, working closely with Organic Social, Paid Social, Brand, Product, and Intelligence to make sure content lands for the audience and the business.

Responsibilities

• Independently develop and execute social-first content across organic social, paid media, and digital channels.
• Generate a steady pipeline of content ideas, recurring series, and platform-native formats informed by audience behavior, social trends, business priorities, and cultural moments.
• Build repeatable content formats and series that scale across channels while leaving room for experimentation and creator collaboration.
• Develop content concepts and short-form scripts tailored to platform-specific best practices.
• Produce short-form video and supporting assets optimized for TikTok, Instagram, Facebook, YouTube Shorts, and emerging channels.
• Capture content live at events, plus in studio, office, and field environments, using mobile devices and lightweight production equipment.
• Direct talent, employees, creators, influencers, or subject matter experts during content production when needed.
• Own production from concept through final delivery — filming, editing, and prepping assets for publication.
• Manage multiple projects and deadlines while balancing quality, speed, and business priorities.
• Partner with Product, Brand, Organic Social, Paid Social, and Creative teams to understand business objectives and turn them into content solutions.
• Contribute to creative strategy by spotting opportunities to blend audience interests, platform trends, and business messaging.
• Help translate product priorities and campaign goals into content that's compelling and easy to understand.
• Participate in creative reviews, content planning sessions, and campaign development discussions.
• Present concepts, recommendations, and creative rationale to stakeholders.
• Maintain a strong pulse on platform trends, emerging formats, creator behavior, and evolving social best practices.
• Apply learnings from content performance and audience engagement to future creative decisions.
• Work with social strategists, channel owners, and stakeholders to interpret performance insights and find optimization opportunities.
• Monitor trends and cultural conversations to spot opportunities for real-time or reactive content.
• Adapt quickly when performance data, audience response, or business priorities call for a change in direction.
• Use platform insights and creative judgment to continuously sharpen content effectiveness.
• Balance creative ambition with business objectives, brand standards, compliance requirements, and stakeholder expectations.
• Make sound decisions in fast-moving environments while juggling multiple projects and deadlines.
• Exercise strong editorial judgment on what content should be pursued, adjusted, elevated, or deprioritized.

Qualifications

• Experience in social media content creation and management.
• Strong understanding of social media platforms and trends.
• Ability to ideate, shoot, edit, and publish short-form video and stills.
• Experience capturing content live at events and in various environments.
• Proficiency in video editing software.
• Excellent communication and collaboration skills.
• Ability to balance creativity with business objectives.
• Understanding of brand safety and content guidelines.
• Experience with social media analytics and performance optimization.
• Ability to work independently and manage multiple projects simultaneously.

Skills

• Strong storytelling and visual communication skills.
• Ability to adapt to changing trends and platforms.
• Experience with social media advertising and analytics.
• Knowledge of social media marketing best practices.
• Ability to work collaboratively with cross-functional teams.
• Strong project management and organizational skills.
• Ability to meet tight deadlines and handle multiple tasks.

Benefits

At GEICO, we believe in providing a comprehensive benefits package to support your well-being and future. Our benefits include:

• Competitive health insurance plans.
• Retirement savings options.
• Flexible spending accounts.
• Employee assistance programs.
• Discounts on products and services.
• Professional development opportunities.
• Wellness programs.

Pay

The annual salary range for this role is $73,800.00 - $115,825.00. The actual salary will be determined based on a variety of factors including the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location, and market and business considerations.

Schedule

This role is a hybrid position, requiring three days a week in the office and two days remote.