Social Content Producer

About the Company

The organization operates within the grocery delivery industry, addressing the challenge of providing convenient access to groceries and household goods. It serves millions of customers by offering an essential, reliable service and creating flexible earning opportunities for personal shoppers. The organization embraces a flexible work environment, allowing employees to choose their work location while maintaining community connection.

About the Role

The Social Content Producer role is focused on shaping the organization's brand presence on social media platforms such as TikTok, Instagram, and Pinterest. This position is responsible for creating original, engaging content that resonates with the target audience and reflects cultural trends. The role contributes to expanding the organization's creative capacity and influence by producing timely, visually compelling social content and collaborating with internal teams and external partners.

Responsibilities

• Conceptualize, shoot, and edit original, platform-native content for TikTok, Instagram, and Pinterest to increase creative output and consistency.
• Produce visually compelling recipes, food photography, grocery inspiration, and lifestyle content.
• Quickly convert trends and cultural moments into relevant and entertaining social content.
• Collaborate with the social team on series, interviews, and social-first concepts.
• Capture behind-the-scenes content and create graphics, templates, and assets for ongoing programming.
• Build and maintain a network of freelance creators, production partners, and agencies to scale content production.

Requirements

• Strong portfolio demonstrating original, social-native content across TikTok, Instagram, and/or Pinterest.
• Proficiency in shooting, editing, and producing short-form video independently, including CapCut and native editing tools.
• Strong visual skills in video, photography, food styling, and social design.
• Ability to rapidly create engaging content based on cultural trends without compromising quality.
• Experience in lightweight social design such as graphics, text overlays, and reusable templates.
• Passion for food, cooking, pop culture, and internet trends.
• Comfort appearing on camera and conducting interviews.

Preferred Qualifications

• Experience producing food, recipe, or lifestyle content for consumer brands.
• Familiarity with food styling, recipe development, or collaboration with culinary talent.
• Experience directing talent and producing low-fi social shoots.
• Experience capturing behind-the-scenes content at brand activations or events.
• Use of performance insights to improve content engagement.

Pay

Base pay ranges vary by location:

• CA, NY, CT, NJ: $104,000 to $109,500 USD
• WA: $99,000 to $104,500 USD
• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $95,000 to $100,000 USD
• All other states: $86,000 to $91,000 USD

The role is eligible for new hire equity grants and annual refresh grants. Offers vary based on candidate experience and skills.

Benefits

• Highly market-competitive compensation and benefits available based on work location.
• Flexible work arrangements allowing employees to choose their work environment.