Social Content Producer - DMS

About FRONT ROW Group

We partner with leading brands to accelerate their ecommerce growth. Leveraging our capabilities and proprietary technology, we design, market, distribute, and accelerate brands globally. We cultivate functional areas of expertise and retain top talent, sharing knowledge and data to enhance efficiency and provide a 360-degree view of our clients' businesses.

About The Team

This role lives within the intersection of strategy and aesthetics, where we partner with visionary founders and teams to create category-defining brands that foster real connections. Our approach goes beyond the obvious, leveraging a diverse collective of creatives to bring fresh, varied perspectives to branding. We expand and elevate our clients' online presence through performance and social marketing, influencer strategies, and CRM.

Role Overview

The Social Content Manager is a social-first creative strategist responsible for developing and executing breakthrough content ideas, platform-native storytelling, and creative campaigns that help brands earn attention and cultural relevance. This role sits at the intersection of creative strategy, content production, and social innovation.

Role Responsibilities

• Create thumb-stopping, culturally relevant creative that amplifies our brands and fuels community love.
• Oversee the creation and curation of compelling content, ensuring it reflects the brand voice, aesthetics, and seasonal narratives.
• Create and package ideas for brand moments, product storytelling, and creative campaigns.
• Scale concepts from quick-turn social executions to larger storytelling initiatives.
• Develop social-first creative concepts and campaign ideas.
• Build content franchises and recurring series.
• Translate brand strategy into platform-native content.
• Develop briefs for creators, designers, editors, and production partners.
• Present concepts to clients via creative decks and virtual meetings.

Content Execution

• Ideate and oversee lo-fi content production, from concept to posting — ensuring authenticity and platform fit.
• Demonstrate ability to concept, shoot, direct, or produce social-first content.
• Deep understanding of what performs in short-form video environments.
• Experience briefing creators and guiding content production.
• Ensure content aligns with channel strategy, audience targeting, and product priorities, taking a holistic 360° view (organic social, paid, influencer, email, and retention).

Trend & Cultural Leadership

• Keep a constant pulse on social-first trends, particularly on TikTok, and identify timely opportunities for brand participation.
• Research beauty and social media industry trends, competitor strategies, and content innovations to inform creative direction.
• Share weekly creative insights and trend roundups with internal teams and clients.

Performance & Insights

• Lead creative performance reporting, tracking engagement metrics, and translating them into actionable insights.
• Conduct A/B testing for social content to identify what drives performance and creative resonance.
• Identify creative trends, wins, and learnings to continuously refine content approach.

Portfolio Required

• Examples of social-first creative concepts and campaigns.
• Short-form video work (TikTok, Reels, Shorts).
• Content strategies that translated into measurable engagement or business impact.
• Experience building content franchises or recurring social series.

Requirements

• Bachelor's degree in a related field; a Master's degree in business, marketing, or a related discipline is a plus.
• Minimum of 2+ years of relevant Agency experience in creative and social media.
• Diverse portfolio of both photo and video examples across multiple verticals.
• Excellent interpersonal skills, specifically a capacity for collaboration.
• Deep knowledge of brand strategy, social strategy, development, and marketing.
• Strong analytical and problem-solving abilities to address complex strategic challenges.
• Excellent communication and presentation skills, both written and verbal.
• Ability to adapt to changing industry trends and market dynamics.

Benefits

• Medical, Vision, and Dental Insurance.
• Competitive PTO.
• 401k.
• Summer Fridays.
• Hybrid working schedule (remote + in-office).
• ClassPass membership.
• Client product discounts.
• Paid Professional Development Opportunities.
• A fast-paced, high energy & dog friendly office space in Downtown San Diego with snacks and coffee.
• Company-Paid Parking at our Downtown San Diego Office.

Schedule

Hybrid role based in San Diego.

Pay

$75,000