Social Content Coordinator

About the role

BUILT is looking for a Social Content Producer to drive our always-on content engine across TikTok, Instagram, and emerging platforms. This role is equal parts content creator, on-camera talent, trend-spotter and storyteller—responsible for bringing the brand to life through engaging, platform-native content that keeps BUILT relevant in culture and consistently shows up in consumers' feeds.

Key Responsibilities

• Always-On Editorial Content & Audience Growth (50%)

• Own execution of evergreen and episodic content series across TikTok, Instagram, and emerging platforms
• Develop and maintain recurring content series that drive audience engagement and support business priorities
• Create, edit, publish, and appear in social-first content optimized for each platform
• Serve as on-camera talent for social content, creating authentic, platform-native videos that resonate with audiences
• Identify trends, sounds, memes, and cultural moments and translate them into timely, brand-relevant content
• Develop recurring content franchises and episodic series that establish consistent audience touchpoints and increase engagement
• Support consistent publishing cadence across channels, with a focus on increasing short-form content output
• Partner with Community Manager to identify audience insights and transform them into content opportunities
• Leverage user-generated content and community conversations to fuel always-on storytelling

• Content Creation & Publishing (40%)

• Shoot, edit, and package content using platform-native best practices
• Write engaging captions, hooks, and copy aligned to BUILT's brand voice
• Own scheduling and publishing of always-on and reactive content
• Ensure content is optimized for performance across TikTok, Instagram, and applicable platforms
• Support TikTok publishing goals through consistent content creation, trend participation, and content experimentation
• Support content organization, asset management, and content calendar execution

• Monitor content performance and identify opportunities for iteration and improvement
• Surface trends, learnings, and content recommendations to the broader Social team
• Partner with Social Media Managers to test new content formats and creative approaches
• Contribute to ongoing optimization of content series, publishing strategy, and audience engagement efforts

Qualifications

• 2-3 years of experience creating content for social media, either brand-side, agency-side, or as a creator
• Comfortable being on camera and creating content in front of the lens, including product demos, trends, storytelling, and lifestyle content
• Confident creator with a strong understanding of what performs in short-form video environments
• Deep understanding of TikTok, Instagram, YouTube Shorts, and platform best practices
• Strong video editing skills with experience creating short-form content at scale
• Strong understanding of social trends, internet culture, and emerging platform behaviors
• Ability to move quickly while maintaining quality and attention to detail
• Experience managing content calendars, scheduling tools, and publishing workflows
• Comfortable analyzing content performance and applying learnings to future content
• Excellent communication and collaboration skills

About BUILT Brands

BUILT Bar is truly a standout among protein bars. With its exceptional nutritional profile and so many delicious flavors, BUILT Bar is the favorite protein bar of many discerning snackers, fitness trainers and fitness enthusiasts alike.