Slate Communications Strategist

Duties and Responsibilities

• Slate Campaign Configuration and Monitoring
• Own the build and maintenance of Slate Deliver campaigns for partner institutions, including email builds (no copywriting or designing), population/rule configuration, report builds, and more
• Actively communicate with clients about Slate builds, explaining processes, strategy, and implications over scheduled calls or in writing
• Collaborate closely with members of the client project team (Accounts, Creative, Slate Strategist Associate, and Email Builder) to ensure smooth and accurate campaign operations

Slate Campaign Strategy

• Play a crucial role in communication plan creation alongside the assigned Enrollment Strategist and Copywriter, providing strategic insights based on past campaign performance and industry trends
• Analyze Slate reports to note takeaways and recommendations to optimize campaign performance and conversion; present strategic findings to clients via regular campaign check-in calls
• Take the strategic lead as subject matter expert on email campaigns for renewal presentations for each client, providing overall insights on key outcomes and recommendations for the next cycle
• Collaborate with strategists across the company to provide integrated strategic recommendations for clients

Internal Project Contribution

• Contribute to team innovation ideation conversations, taking ownership of projects, processes, and integrations that interest them and meet the needs of the team
• Proactively explore and adopt emerging tools and technologies to improve campaign efficiency and enhance strategic outcomes for both the team and our clients.

Knowledge/Skills/Abilities

• Thorough knowledge of Slate communications operations through Deliver; working knowledge of enrollment communications strategy and Slate campaign reporting
• Excellent organizational skills; attention to detail, multitasking, prioritization, and decision-making skills
• Interpersonal skills to positively collaborate with team members and represent the company to clients
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods

Credentials and Experience

• Associate/bachelor’s degree or equivalent life/work experience
• Minimum of 1 year of intermediate to advanced experience in Technolutions Slate CRM; experience within the Deliver module required
• Minimum of 1 year of experience in higher education