Site Manager

About the role

This is your site. Run it like it matters — because it does. The Site Manager role at Whistle Express is where ownership becomes real. You are the leader of the site — the person responsible for the people, the guest experience, the equipment, the standards, and the results. You are not just keeping the wash open. You are building a team, running a business, and creating a place guests and employees want to come back to. This role sits between the Assistant Site Manager and the Market Director.

Responsibilities

As the Senior On-site Leader, you will:

• Recruit, hire, train, coach, and performance manage all team members, including the Assistant Site Manager, Shift Leads and Team Members
• Build and reinforce a positive, growth-minded culture grounded in company values
• Conduct ongoing development conversations and ensure readiness of future leaders
• Ensure all staff follow safety, customer service, and operational standards consistently
• Champion a welcoming, service-oriented environment where every customer feels valued
• Resolve escalated concerns and coach the team on best-in-class customer engagement
• Lead membership growth strategies, including sales coaching and service recommendations
• Oversee site operations and equipment performance, including daily operational workflow, equipment reliability, and preventative maintenance
• Analyze operational metrics and implement improvements to increase performance and reduce downtime
• Set and manage site-level sales, membership, labor, and operational targets
• Lead sales initiatives, promotions, and team-wide upselling behaviors
• Monitor KPIs and adjust staffing, processes, or workflow to achieve results
• Manage site expenses, inventory, and cost controls
• Enforce all health, safety, and environmental protocols
• Ensure adherence to company policies, operating procedures, and quality standards
• Address risks, incidents, or equipment failures promptly and effectively
• Conduct regular audits and site inspections to ensure consistency and compliance

Qualifications

Required:

• Strong customer service mindset and excellent communication skills
• Demonstrated leadership, teambuilding, and performance management abilities
• Ability to operate effectively in a fast-paced, hands-on outdoor environment
• Strong problem-solving and decision-making skills
• Reliable, self-motivated, organized, and capable of independently running all aspects of site operations
• Flexible schedule, including weekends and holidays
• Ability to stand for long periods and perform light physical tasks

Preferred (but not required!):

• Previous site management or multi-team leadership experience
• Experience in retail, service, hospitality, or other customer-facing roles
• Mechanical aptitude for overseeing equipment checks and maintenance
• Experience with sales-driven environments or membership programs

Pay

Base Pay Range: competitive (details available upon application)