Site Lead / Campaign & Content Manager

Job Summary

We are seeking an experienced Site Lead / Campaign & Content Manager to support the Army Applications Laboratory (AAL) in Austin, TX. This is a hybrid leadership and execution role combining hands-on campaign management with on-site contract leadership responsibilities.

Site Lead Responsibilities

• Serve as the on-site authorized representative for contract performance.
• Act as the primary point of contact with Government stakeholders, including the Contracting Officer and Contracting Officer’s Representative.
• Represent the company in discussions related to contract execution, performance, and deliverables.
• Cook up daily contract operations to ensure services are delivered on schedule and meet performance standards.
• Monitor quality, performance metrics, and risk areas; proactively communicate issues and mitigation strategies.
• Ensure continuity of services and compliance with security, OPSEC, and information assurance requirements.
• Maintain availability during core duty hours to engage directly with Government personnel.

Campaign & Content Management Responsibilities

• Lead planning, execution, and measurement of integrated marketing and communications campaigns.
• Develop and maintain annual brand and campaign strategies aligned with Army modernization priorities.
• Produce and oversee development of strategic communications products, including articles, talking points, briefings, primers, and digital content.
• Ensure all content meets editorial standards, branding guidelines, and security compliance requirements.
• Cook up cross-functional collaboration with digital, Salesforce, operations, and event teams to deliver integrated campaign outcomes.
• Track campaign performance metrics and provide reporting to Government stakeholders.
• Personally contribute to writing, editing, and content production activities.

Job Requirements (Education/Skills/Experience)

• Active Secret security clearance (required at time of hire).
• Bachelor’s degree in Communications, Marketing, Public Affairs, Business, or related field (or equivalent experience).
• 5+ years of experience leading and executing marketing or strategic communications campaigns.
• Experience interfacing directly with Government clients or senior stakeholders.
• Demonstrated ability to serve as a working lead—balancing hands-on production with leadership responsibilities.
• Strong writing, editing, and content development skills.
• Ability to work on-site in Austin, TX during normal business hours.

Preferred Qualifications

• Experience supporting DoD or Army organizations.
• Familiarity with Army modernization priorities and innovation ecosystems.
• Experience coordinating multi-disciplinary teams in fast-paced environments.
• Knowledge of digital campaign tools, analytics platforms, and CRM systems such as Salesforce.