Digital Content & Campaign Manager
About the role
We are seeking a savvy Digital Content & Campaign Manager with prior Salesforce Marketing Cloud experience to join our team. At Atlantic Emergency Solutions and Atlantic Heavy Duty, our employees support organizations that provide and service fire trucks, ambulances, refuse vehicles, and equipment that our customers rely on every day. We are looking for an experienced Human Resources Generalist to join our HR team and provide support across both companies and multiple locations. This position primarily works in an office environment and requires extended periods of sitting and working at a computer. The role requires regular communication by phone, email, video conference, and in person. Occasional travel to company locations and other business-related events may be required. The employee must be able to perform the essential functions of the position, with or without reasonable accommodation.
Responsibilities
- Execution of SEO/SEM, marketing database, and digital ad campaigns
- Utilization of Salesforce Marketing Cloud to create, execute and optimize email campaigns and customer journey workflows
- Collaborate with organization representatives, factory staff, and product partners to curate content for use in email campaigns
- Use analytics tools to gather data, create comprehensive reports and distribute metrics
- Manage website content for multiple sites by creating landing pages, adapting assets, and publishing updates
- Utilize an