SIMON | Communication Representative

Main Responsibilities

• Embrace the Company’s safety culture, actively support all safety initiatives, and adhere to defined accountabilities implemented by the Safety Steering and Continuous Improvement teams
• Support, promote, and practice the Company core values, vision, mission, code of ethics, workplace conduct, safety, and other established policies
• Create and execute internal and external communication plans aligned with business goals, core strategic themes, and brand standards; maintain communication activity calendars and contribute to the Colas USA communications calendar
• Write, edit, and publish content for announcements, presentations, newsletters, digital channels, and other internal/external communications
• Create and manage visual and multimedia content (graphic design, templates, photography, and short-form video) in line with established style guides and brand guidelines
• Maintain and update the company website in coordination with website developers; support website content management, accessibility monitoring, and basic SEO maintenance
• Manage social media channels by channel and audience, including researching and sharing relevant industry posts, monitoring and responding to inquiries, and maintaining Google Business listings
• Plan and run advertising and public-facing marketing campaigns to support recruiting, industry positioning & awareness, customer outreach, and business development
• Gather, analyze, and report data on communication and marketing efforts; provide insights and recommendations for improvement
• Support sales teams with communication strategies, branded templates, and email newsletters (e.g., through CRM such as HubSpot) and assist with customer-facing marketing initiatives
• Coordinate projects with third-party marketing/design agencies and printers; attend marketing meetings with outside agencies as needed
• Manage and contribute to company publications (Colas Inc Crossroads; Colas SA Routes, etc.) when required
• Collaborate with Colas Inc Communications and the Brand Manager to maintain and, when appropriate, refresh branding and brand guidelines; participate in Colas Inc communications projects supporting the broader USA communications function
• Establish and maintain relationships with local communities, high schools, and trade schools to support communications and recruiting initiatives; represent the Company at events as needed

Skills

• 2+ years of experience in communications, marketing, public relations, or a related role
• Experience working in construction, manufacturing, or related industry a plus
• Experience managing digital channels and platforms (website/CMS, social media, email marketing, Google Business Profile)
• Proficiency with creative tools for design and multimedia production (Adobe Creative Suite, Canva, and photo/video editing tools)
• Proficiency with Microsoft/Office 365, including Outlook, Teams, Excel, PowerPoint, Word
• Experience planning and executing campaigns (organic and paid) and managing content calendars
• Experience with email marketing tools/CRM platforms (HubSpot preferred) and audience segmentation
• Working knowledge of website content development best practices, including basic SEO and accessibility considerations; WordPress experience a plus
• Excellent written and verbal communication skills, with an ability to craft engaging content
• Ability to communicate professionally, engage with diverse groups of people, and present in front of groups
• Ability to plan and organize work, maintain attention to detail and deliver results under pressure of set timelines
• Ability to handle sensitive and confidential information with discretion
• Ability to work independently and collaboratively with cross-functional teams and external vendors
• Bilingual language skills a plus (English/Spanish)

Physical Requirements

• Wear and maintain personal protective equipment (PPE) as required by company safety guidelines
• Regularly required to use hands to feel, handle and manipulate objects, write, use a keyboard and/or mobile device
• Regularly required to communicate and receive information (talk and hear)
• Regularly required to perform tasks requiring visual acuity, including but not limited to reading, writing/typing, & driving
• Occasionally required to lift and/or carry equipment and materials (e.g., camera/AV gear) up to 25 pounds, with or without assistance
• Regularly required to stand, walk, sit, and reach with hands and arms
• Visits to worksites involve exposure to loud noise, dust, heavy equipment, and machinery typical of construction and mining/manufacturing site conditions, including all-weather conditions
• Travel required (25%) to capture content and attend recruiting/networking events, business meetings, training, etc.
• Flexible/hybrid working arrangement; in-office/on-site work determined by business need and context; must reside within footprint of business operations