Shopper Marketing Associate Manager
Tropicana Brands Group · Chicago, IL · 3 wk ago
HybridSales$60k–$80k/yrFull-time
Responsibilities
- Lead the execution of Shopper Marketing programs across all brands in the Tropicana portfolio.
- This includes:
- Managing creative execution across all Shopper Marketing programs from start to finish
- Working with Retail Media Networks on execution of programs
- Managing relationships with multiple agencies
- Managing timelines across simultaneous projects
- Work with cross-functional team members internally at TBG to ensure we are executing programs in a timely manner, including brand, sales, & legal
- Own the development and creation of Shopper Marketing toolkits and sell sheets, including the Shopper Marketing strategy, core look translation, media framework and Brand guardrails for activation
- Have a deep understanding of all TBG brands and creative guidelines by brand
- Support full Shopper Marketing team with day-to-day management of programs, status meetings, presentations, and more
- Management of budgets, invoicing and forecasting as needed, with strong experience in excel
- Lead and complete one-off creative requests for Trade needs
Requirements
- Minimum of 3-5 years of experience in a shopper marketing role (preferred), advertising, or another relevant field.
- CPG experience is a plus!
- Experience owning and executing creative for marketing programs
- Strong organizational skills with the ability to multitask and deliver high-quality work on time.
- Insights-led thinker – deeply understands how the shopper thinks in order to develop winning shopper campaigns for the retail environment
- Excellent attention to detail and appreciates the importance of brand consistency throughout the consumer communication journey
- General knowledge of retail media networks and ways of working with retailers is a plus
- Strong business acumen, able to work in a fast-paced environment
- An aptitude for dealing with ambiguity and ability to bring clarity to complex situations
- Aptitude for collecting and providing clear and concise feedback
- Passionate about learning and growing