Shopper Activation Manager, Grocery

Key Responsibilities

• Own the day-to-day Retailer Marketing Team relationship, including annual Joint Business Planning
• Own the planning and execution of retail media, shopper, and in-store programs at Key Account Retailer, in partnership w/ customer team.
• There will be a high level of responsibility: be hands-to-keyboard for search campaign management, and work with our Agency of Record on display media campaigns
• Support Sales Account Teams in delivering business targets with integrated activation plans
• Work collaboratively alongside peers who do similar work on other customers, as well as cross-functional partners in functions like Finance and Brand Marketing
• Coach and teach best practices to a range of sales associates with varying levels of knowledge on paid search, display media, and digital coupons
• Work with National Media and Recruitment Team on full funnel campaign integration and campaign connection
• Budget and purchase order/invoice management, planning, and execution for all retail media investment, including funding changes and reporting to centralized forums

Qualifications

• A Bachelor's Degree and at least 4 years of experience in the CPG or retail media industry
• Proven analytical skills with at least 2 years of experience interpreting sales data, campaign performance, or other relevant metrics to drive business decisions
• 3+ years of experience directly managing retail media programs (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing)
• 2+ years of client-side experience within a CPG company's sales, marketing, or eCommerce team
• Strong understanding of the digital media landscape, including search, display, and social media advertising