Cust Activation Manager (Shopper Mktg)

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S®, and BAND-AID®—that you already know and love. Science is our passion; care is our talent.

About Us

Our global team is ~22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation, and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science, and solve with courage.

Location: North America, United States, Minnesota, Minneapolis | Work Location: Hybrid

Responsibilities

• Develop and implement digital marketing strategies to drive online traffic and engagement
• Manage and optimize digital advertising campaigns across various platforms
• Analyze data and metrics to track performance and make data-driven decisions
• Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals
• Stay current with industry trends and best practices to continuously improve digital marketing efforts
• Develop and implement innovative internet marketing strategies to optimize the online user experience, increase marketing effectiveness, and improve customer satisfaction
• Lead and manage digital marketing programs including search optimization, affiliated marketing, social networking, and viral marketing
• Collaborate with cross-functional teams to translate ideas into profitable, promotional marketing campaigns
• Analyze program effectiveness and utilize findings to enhance market site performance
• Drive the development of new marketing initiatives in alignment with corporate marketing goals

Requirements

• Minimum 8-10 years of proven experience in managing shopper marketing & digital marketing programs
• University/Bachelor’s Degree or equivalent in Marketing or related field
• Proven track record of successfully managing digital marketing campaigns
• Strong analytical skills and ability to interpret data to drive strategy
• Excellent communication and collaboration skills

Qualifications (Preferred)

• Demonstrated success in guiding business partners through the design process
• Sales Organization Experience
• Ability to conceptualize across multiple platforms and drive innovative solutions
• Excellent visual, written, and oral communication skills
• In-depth knowledge of design and cultural trends
• Experience in Consumer Package Goods industry (specifically in the beauty category)
• Proficiency in leveraging design thinking in a tactical business context

Pay

Annual base salary for new hires in this position ranges: $124,100.00 - $175,200.00. This takes into account a number of factors including work location, the candidate’s skills, experience, education level, and other job-related factors.

Benefits

• Competitive benefit package
• Paid company holidays, paid vacation, and volunteer time
• Learning & development opportunities
• Kenvuer Impact Networks

Note: Total Rewards at Kenvue include salary, bonus (if applicable), and benefits. The specific salary range for the relevant location(s) will be shared during the recruitment and hiring process.