Activation Manager

About the role

Our Activation Manager plays a pivotal role in ensuring the flawless execution of marketing programs, serving as the bridge between internal teams, client partners, and the frontlines of our activations. This is a threefold role—part people manager, part HR/logistics coordinator, and part client-facing operator.

At Lime Media, we bring imagination to life. As a fast-growing experiential marketing company, we specialize in turning vehicles and other cool stuff into unforgettable brand experiences that travel across the country. From building custom assets to managing large-scale activations, we thrive in the fast lane — literally. We believe in giving back, pursuing excellence relentlessly, and being a part of something greater than ourselves.

Responsibilities

• Plan, coordinate, and execute all elements of assigned activations, including routing, scheduling, asset readiness, and market support.
• Manage program budgets, forecasts, and vendor relationships.
• Ensure DOT compliance and asset preparation for on-the-road success.
• Travel to client sites and program markets as needed for oversight, setup, or troubleshooting.
• Manage and develop field teams: drivers, tour managers, and brand ambassadors.
• Oversee onboarding, scheduling, timesheet approval, and payroll coordination for field staff.
• Serve as the primary internal escalation point for staff concerns and ensure alignment with company standards and brand expectations.
• Communicate daily with field teams to assess progress, troubleshoot, and keep morale high.
• Act as the main client point-of-contact during live activations—proactively communicating updates, responding to concerns, and solving challenges in real time.
• Maintain positive, professional relationships with clients and agency partners through consistent and clear communication.
• Provide post-activation wrap-ups and event reports that include ROI analysis, photos, video content, and key insights.

Qualifications

• 3–5 years of experience in account management, field operations, tour management, or experiential marketing.
• Demonstrated experience managing teams in a fast-paced, multi-program environment.
• Proficient in Microsoft Office (Excel, Outlook, PowerPoint); tech-savvy and comfortable with field reporting tools.
• Strong interpersonal and communication skills; able to inspire trust and lead through influence.
• Excellent organizational and problem-solving abilities; thrives under pressure and deadlines.
• Self-starter with a solution-oriented mindset and strong attention to detail.
• Willingness to travel and work outside traditional office hours when needed.

What Success Looks Like

Field teams feel supported, informed, and empowered to deliver high-quality activations. Clients trust you implicitly as their steady, strategic partner throughout a program’s lifecycle. Programs launch on time, within budget, and without surprises. Problems are solved quickly, efficiently, and with minimal impact to the client or consumer experience. You drive continuous improvements in processes and team coordination.

Why Join Lime Media

We’re more than a marketing agency—we’re a family of creatives, builders, and go-getters who believe in meaningful work, fast results, and having fun while doing it. With national campaigns, high-profile clients, and plenty of room to grow, your career at Lime Media will be anything but average.