SEO Strategist (Remote US) - Future Opening

About the Role

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. The Strategist manages more Enterprise clients and is expected to have a deep understanding of their service line and its impact on other business areas to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

Responsibilities

• Strategic Excellence and Best Practices:
  • Create custom strategies and implement best practices to achieve client NSMs (North Star Metrics).
  • Use project phases, client marketing goals, ongoing campaigns, and historical performance to optimize and revise strategies while adhering to Directive best practices.
  • Collaborate with the Associate Director (AsD) to address roadblocks impacting strategy and goal attainment.
  • Craft creative briefs and compelling content campaigns focused on ideation based on competitor and audience insights.
  • Apply best practices to ensure clients exceed their goals, including:
    • LTV:CAC modeling
    • Customer Generation
    • Share of SERP
    • Content Production
• Goal Setting:
  • Use data from Google Analytics, CRM data, SEMRush, and Ahrefs to set client goals during their engagement.
  • Review and approve goals with the Associate Director (AsD) before presenting them to the client.
• Project Management:
  • Ensure planned strategies are executed by managing tasks in Asana.
  • Delegate tasks to team members (e.g., Specialists) and clients, ensuring timely completion.
  • Partner with Project Managers (where available) to ensure tasks are created, assigned, and deadlines are met.
  • Collaborate with content writers and designers to complete campaigns on time and to client standards.
• Internal and External Communication:
  • Serve as the main interface between clients and the Directive team, building relationships beyond deliverables.
  • Proactively communicate with clients and internal leadership to drive results, including:
    • Timeline expectations for deliverables
    • Goal attainment progress
    • Regular updates via shared channels (e.g., Slack)
  • Communicate roadblocks, growth opportunities, and account changes (e.g., strategy shifts, client marketing changes, or point-of-contact updates) to internal leadership.
• Reporting:
  • Report client progress and strategy impact on the following cadence:
    • Bi-weekly meetings with clients (NSM progress and ongoing deliverables)
    • Monthly reports
    • Quarterly reports
    • 2 Bi-Annual business review presentations
• Upsells / Cross-sells / Referrals:
  • Identify opportunities for client growth, such as:
    • Expanding into new service lines (e.g., SEO or Paid Media)
    • Increasing budgets within current service lines (e.g., content, SEO, or Paid Media)
  • Request referrals at key moments, such as:
    • When a point of contact starts a new job
    • After receiving a 5 CSAT score

Requirements

• Proven track record of success in implementing SEO principles and content strategy, including:
  • Keyword research
  • On-page optimization
  • Link building
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable client-facing and owning relationships with key stakeholders.
• Familiarity with industry tools such as:
  • Google Search Console
  • Google Analytics
  • SEMRush
  • Ahrefs
  • Screaming Frog/crawling tools
• Proven organizational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO, and content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Goals

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT: > 4.2

Pay

Compensation for this role includes a competitive base salary in the $75,000–95,000 USD range, commensurate with experience and geography.

Benefits

• Health and Insurance:
  • Medical, dental, vision, disability, and life insurance plans for you and your family.
  • 100% employer-paid plan for you and a 50% employer contribution for dependents.
• Mental Well-being:
  • Access to certified therapists through Spring Health.
  • Membership to Headspace.
• Physical Well-being:
  • Gympass membership.
• Time Off:
  • Unlimited PTO (2-week minimum).
  • Paid company holidays.
  • Your birthday off.
  • End of Year Recharge (closed December 24 – January 1).
  • Paid parental leave.
• Financial:
  • Traditional and Roth 401(k) with a 3% company match.
  • Annual bonus based on tenure, scaling over time.
• Other Perks:
  • Annual Anniversary Trip with peers and executive leadership.

Work Environment

• Remote-first company with the ability to work from your home office.
• For global locations (e.g., Canada, Mexico, UK), you must have established work authorization and permanently reside in that country.
• Collaboration primarily through virtual meetings (Zoom) and Slack.
• Requirements:
  • Operate a laptop (PC or Mac available) and other productivity tools.
  • Reliable internet access and a professional background.
  • Ability to remain stationary for extended periods and interpret written/verbal communication.
• Reasonable accommodations available for qualified individuals with disabilities.