SEO Specialist, Streaming

Responsibilities

• Conduct keyword, topic, and competitive research to support landing pages, editorial content, title launches, sports events, go-to-market initiatives, and content calendar prioritization
• Provide SEO guidance for in-product copy, landing page copy, titles, meta descriptions, movie and series descriptions, clip descriptions, headings, image alt attributes, internal links, and content formatting
• Serve the editorial content program through SEO brief generation, brief review, writer feedback, content optimization, and recommendations for updates or revisions
• Maintain editorial and content performance in Google Search Console and other SEO tools to identify new topics, refresh opportunities, and optimization priorities
• Act as a point of contact for editorial, content operations, merchandising, marketing, and localization teams on SEO copywriting and content optimization questions
• Provide light SEO copy refinement and examples when needed, partnering with copywriting, marketing, brand, and editorial stakeholders to balance SEO best practices with business and brand requirements
• Support CMS updates and conduct content audits covering HTML titles, meta descriptions, headings, links, image attributes, formatting, semantic keyword usage, natural language question answering, and other on-page SEO elements
• Define templates, keyword targeting frameworks, and content best practices to scale SEO optimization across markets, languages, and page types
• Apply semantic SEO, NLP-driven optimization, and answer-focused content best practices to improve visibility across search engines, AI responses, and answer extraction systems
• Support optimization for Google News, Google Client, and other content discovery surfaces
• Partner with program marketing, social media, and PR teams to align off-site language with SEO and AI Discovery goals
• Attend title launch, go-to-market, and sports event stakeholder calls to identify SEO support needs, including new landing pages, supporting copy, and editorial content opportunities
• Keep pace with SEO, editorial, AI search, content discovery, and digital marketing industry trends and developments

Qualifications

• Strong understanding of content SEO fundamentals, including keyword research, search intent, metadata, headings, internal linking, image optimization, content formatting, and on-page SEO best practices
• Hands-on experience using Google Search Console to analyze content performance, identify opportunities, and support optimization recommendations
• Experience conducting keyword research and competitive analysis using tools such as Semrush, Google Trends, Google Search Console, or similar platforms
• Ability to create and review SEO content briefs, provide actionable feedback to writers, and optimize editorial and landing page content for search performance
• Familiarity with semantic SEO, NLP-based content optimization, entity-driven SEO, and writing for answer extraction or AI-assisted discovery systems
• Experience supporting content calendars, topic ideation, content prioritization, and performance-based content updates
• Comfortable working with editorial, content operations, merchandising, marketing, social media, PR, localization, and analytics teams
• Experience making content updates in CMS platforms; familiarity with WordPress and Yoast preferred
• Familiarity with Google News, Google Client, and content discovery best practices
• Familiarity with AI Discovery concepts, including LLM citations, AI search visibility, answer engine optimization, and how copy or editorial content can influence mentions and source references
• Experience supporting international or multi-language SEO preferred, including localized keyword research, rank tracking, translation workflows, and coordination with localization partners
• Familiarity with Adobe Analytics a plus
• A second language is a plus, but not required