SEO Specialist II (Dealer.com)

This is a fully remote position based in the USA.

About the role

The SEO Specialist II delivers Dealer.com's Premium level of Search/Generative Engine Optimization services to help achieve subscribers' goals. This includes analyzing website performance data, evaluating clients' websites, and determining actions to improve site performance. Monthly collaboration on strategy with clients and internal stakeholders—such as Dealer Marketing Managers, SEO Copywriters, Performance Managers, Campaign Coordinators, and Social Coordinators—is required. The role also involves providing support on client calls as needed.

Responsibilities

• Create reports to review website performance, on- and off-site optimizations, completed work, and proactive organic/generative optimization strategy.
• Collaborate with internal stakeholders on additional strategies to help clients achieve their goals and act as a consultant for their online search/generative engine presence.
• Improve Local SEO presence for clients by implementing proven local SEO tactics and executing Google Posts. Report on Local SEO KPIs such as local visibility, Google Business Page views, and interactions.
• Provide support on monthly marketing calls with clients, including technical expertise and reinforcing the value of Dealer.com’s SEO programs to prevent cancellations.
• Complete search/generative engine-related requests such as market and competitive research, webpage optimization, Google My Business optimization, and analytics analysis on demand.
• Collaborate with internal teams (Dealer Marketing Managers, Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support clients.
• Improve client site performance and KPIs using white-hat search/generative engine optimization tactics. Implement strategic content based on site performance, dealer needs, and a cohesive marketing strategy led by Dealer Marketing Managers; optimize custom pages and content.
• Analyze and evaluate website performance using various analytics platforms, including organic/LLM visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword/prompt ranking data) to assess client performance and identify opportunities.
• Consolidate and synthesize customer data and organic/generative website performance into client-facing reports that articulate the value of the Premium SEO/GEO program. Reports include key performance metrics, impact of strategies, site challenges and solutions, opportunities, content strategy, and completed work with context.
• Utilize third-party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, SEOGets, Local Falcon, DBA Platform, and Moz Pro to identify site opportunities.
• Troubleshoot negative trends in key performance indicators and search/generative engine visibility. Determine causes of trends and take corrective action with assistance.
• Continually increase SEO/GEO knowledge by attending team knowledge-sharing sessions, office hours, and continuing education opportunities. Proactively identify and address implications of algorithm changes to search results pages and AI changes for clients.
• Provide advice, mentoring, and training for newer SEO team members.
• Perform all other duties as assigned.

Requirements

• Minimum: High School Diploma/GED and 3 years' experience in a related field.
• Alternative qualifications: Any level degree/certification beyond a High School Diploma/GED in a related discipline and up to 1 year of experience.
• Alternative qualifications: 5 years' experience in a related field.
• Understanding of how search algorithms work.
• Knowledge of search engine optimization tactics.
• Strong customer service and client relationship skills.
• Ability to manage competing priorities.
• Working knowledge of Google Analytics, Google Search Console, and other industry tools.
• Excellent written and verbal communication skills.
• Self-directed, driven, and enthusiastic.
• Basic knowledge of HTML.
• Basic knowledge of Microsoft Office.

Preferred Qualifications

• Automotive experience and broad knowledge of digital marketing strategy.
• Additional certifications (Google Analytics, AdWords, HubSpot, etc.).

Skills

• Customer Focus
• Drive for Results
• Functional/Technical Skills
• Time Management
• Presentation Skills

Pay

Hourly pay rate is in the range of $22.02 - $33.08 per hour. The hourly base rate may vary within the anticipated range based on factors such as location and the selected candidate's knowledge, skills, and abilities. The position may also be eligible for additional compensation, including commission (annual, monthly, etc.) and/or an incentive program.

Benefits

• Minimum of sixteen hours of paid time off every month.
• Seven paid holidays throughout the calendar year.
• Additional paid time off for bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.