SEO/SEM Marketing Manager

Position Summary

DX1, a division of Dominion Enterprises, is seeking an SEO/SEM Marketing Manager to lead the search marketing team and drive results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a large client portfolio.

Responsibilities

• Lead, mentor, and develop a team of up to three SEO/SEM specialists.
• Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
• Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
• Prioritize work based on business impact, client needs, and team capacity.
• Establish processes, documentation, and quality standards that improve efficiency and consistency.
• Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
• Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
• Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
• Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
• Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
• Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
• Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications

• 5+ years of SEO and SEM experience with proven results.
• 2+ years managing or mentoring marketing professionals.
• Experience managing multiple client accounts in an agency or high-volume SaaS environment.
• Strong understanding of technical SEO, local SEO, content strategy, and paid search.
• Advanced knowledge of:
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Google Search Console
  • Google Ads
  • SEMrush
  • PageSpeed Insights
  • Screaming Frog SEO Spider
  • Raven Tools (or similar reporting platforms)
• Experience implementing conversion tracking, event tagging, and attribution.
• Strong analytical skills with the ability to translate data into business recommendations.
• Excellent project management, prioritization, and organizational skills.
• Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

• Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
• Experience supporting SaaS products or website platforms.
• Familiarity with Local SEO for multi-location businesses.
• Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
• Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

• Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
• Builds repeatable processes that enable the team to scale without sacrificing quality.
• Develops a high-performing, accountable team focused on continuous improvement.
• Uses data to drive decisions and proactively identifies opportunities for optimization.
• Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.