SEO Manager

About the role

deodato.co is an NYC-based boutique digital marketing agency, powering growth programs for an impressive list of e-commerce and consumer brands. We act as a high-touch agency managing the growth of digital marketing channels, and as a consultancy advising clients across all aspects of their customer acquisition program. We are ultimately responsible for our clients' digital marketing investment and the growth of their customer acquisition program. The upside and growth potential is real, and we are committed to investing in the development of our team. We are experts across customer acquisition channels, including FB, IG, TikTok, Google Search, YouTube, Google Shopping, LinkedIn, CTV, Affiliate, and Display marketing.

Responsibilities

• Own SEO strategy and client relationships; lead SEO conversations directly with clients as the primary point of contact for their organic search program.
• Build SEO and AEO/GEO roadmaps 3-12 months out, tailored to each client's goals, and track progress against a defined set of metrics.
• Conduct keyword research, SEO audits, and competitive benchmarking to identify opportunities and prioritize work.
• Execute on-page and technical SEO: optimize content, meta tags, headers, URLs, and site architecture for crawlability and target keywords.
• Identify and resolve technical SEO issues (crawl budget, indexation, canonical conflicts, hreflang, redirect mapping) in partnership with client development teams, including during CMS or platform migrations.
• Implement structured data, llms.txt files, and other machine-readable content to improve visibility and citation in AI search results.
• Monitor brand visibility and citation frequency across AI answer engines and adjust content and technical strategy accordingly.
• Analyze website traffic, user behavior, and conversion data to measure SEO and AEO performance and make data-driven recommendations.
• Manage link-building activity to secure links from reputable, relevant sources.
• Collaborate with content, creative, and paid media teams to align organic strategy with broader marketing campaigns.
• Stay current on search engine algorithm updates, AI search developments, and emerging SEO/AEO tools and techniques.

Requirements

• Bachelor's degree in marketing, digital marketing, or a related field.
• 4+ years of experience as an SEO manager or in a similar SEO-focused role; agency experience preferred.
• Working knowledge of AI/answer engine optimization (AEO/GEO): how large language models source, structure, and cite content, and how that differs from traditional SEO.
• Proficiency with SEO and analytics platforms such as Google Search Console, Google Analytics, Semrush, and Conductor.
• Familiarity with AI search visibility tools (for example, Semrush's AI toolkit, Conductor's AI Search tracking, Ahrefs Brand Radar, Profound, or Otterly.ai).
• Relevant certifications (Google, HubSpot, Semrush, or equivalent).
• Experience with content management systems and website platforms (WordPress, Shopify, or similar).
• Strong analytical skills and the ability to translate data into clear, actionable recommendations.
• Excellent written and verbal communication skills; comfortable presenting directly to clients.

Preferred Qualifications

• Experience managing SEO through a CMS or platform migration (for example, Magento to Shopify), including redirect mapping and traffic risk assessment.
• Experience with international or multi-locale SEO, including hreflang implementation across multiple domains or subfolders.
• Working knowledge of HTML/CSS, site speed, Core Web Vitals, and JavaScript rendering issues.
• Experience building schema markup, llms.txt files, or other structured data for AI/LLM visibility.
• Experience with local SEO and Google Business Profile management, including reputation and review monitoring.
• Familiarity with paid search and paid social, and how organic and paid strategies work together.
• Project management skills, with experience managing multiple client accounts or a small team.
• Experience managing e-commerce website migrations is a plus.

Benefits

• Competitive compensation: $100,000–$115,000 depending on experience
• Clear path to advancement
• Technically challenging, strategically interesting work
• A tight-knit team that holds a high bar
• Active AI integration across our workflow