SEO/GEO Specialist
Responsibilities
- Develop and manage a holistic SEO/GEO strategy for Hill’s US laddering up to business goals and specific KPI, working collaboratively with pad media, brand and website team.
- Develop a deep understanding of business, brand and category to develop a strategic POV on how to win on Search for brand. Work with a cross functional team to educate and influence the same.
- Implement and optimize unified SEO/GEO strategies and campaigns that align with our content strategy to drive long-term search & generative engine visibility.
- Performs extensive research (on-page & off-page) against business priorities to fuel roadmap development for site optimisations, working closely with internal & external teams to action optimizations.
- Analyze current technical SEO performance of owned domains, including page speed, site information architecture, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.
- Assess meta data and schema gaps & opportunities and leverage tools to optimise and implement.
- Stay abreast of SEO & GEO trends and keep business updated with core updates, ensuring that considerations are reflected and pivoted where necessary within our strategies.
Required Qualifications
- Bachelor's Degree in Marketing or related field
- 3+ years of proven experience in digital marketing with hands on optimization and content creation experience
Preferred Qualifications
- MBA and/or Diplomate degree
- Understanding of agile methodology and process
- Knowledge of social platform best practices
- Subject matter expertise in SEO, paid media, and CRM touchpoints
- Understanding of agile methodology and process
- Experienced public speaker and/or PR-related skills and training
- Digital literacy pertaining to either the nutrition, commercial, and/or veterinary space
Compensation and Benefits
Salary Range $96,800.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
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Job Title
SEO/GEO Specialist