SEO/GEO Manager- [AQ-12831]

About the role

Aquent Talent is partnering with a world-renowned global beauty company to find a visionary professional who will shape the future of digital commerce. This role involves driving groundbreaking strategies to transform traditional search into a new era of generative discovery, impacting brand visibility and consumer interaction in an AI-driven, channel-less ecosystem. You will lead the strategic evolution from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO), enabling "Agentic Commerce" and ensuring the company’s brands are preferred by AI agents and Large Language Models (LLMs) through structured data.

Responsibilities

• Direct the strategic roadmap to pivot brands from traditional search discovery to dominance within Generative AI engines, such as ChatGPT and Gemini.
• Develop the framework for "Agentic Commerce," architecting the digital ecosystem to facilitate seamless, brand-aligned conversations with LLM partners.
• Lead strategic projects focused on sharing high-quality structured data with LLMs, ensuring technical precision in how product information is ingested, understood, and recommended by AI.
• Champion AI Prompting best practices within the team to rigorously test, validate, and optimize brand visibility and conversational accuracy.
• Own the end-to-end management and brand-level rollout of GEO measurement and new tracking tools.
• Establish and operationalize the "GEO Accelerator Flywheel," a continuous process for gathering data-driven insights and sharing them across business units to drive rapid content updates.
• Manage and develop a specialized team responsible for creating best-in-class playbooks that standardize GEO optimization across various business divisions.
• Lead the community of internal stakeholders, acting as a strategic facilitator to simplify complex technology shifts into actionable brand growth strategies.
• Onboard and manage relationships with cutting-edge technology vendors to maintain a competitive advantage in AI and GEO.
• Develop strong relationships with global counterparts to share the company’s "SEO to GEO" journey, cascade best practices, and contribute to the digital transformation roadmap.

Requirements

• 5+ years of experience in the digital space, with a proven track record in SEO, Digital Shelf technology, and Direct-to-Consumer (D2C) strategy.
• Highly adaptable and technologically curious, with the ability to learn, test, and master new platforms and AI tools at the speed of the market.
• Excellent verbal and written communication skills, with the ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.
• Hands-on experience with AI Prompting and a technical understanding of LLM behavior and structured data requirements.
• Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.
• Ability to excel in a fast-paced, ever-changing environment with a proactive "driver" mindset.
• Bachelor’s Degree required.
• Proficiency in Digital Shelf Analytics and equivalent Product Information Management (PIM) / Digital Asset Management (DAM) platforms.
• Experience with traditional SEO tools (e.g., Conductor).
• Knowledge of Schema.org, JSON-LD, and Knowledge Graphs.

Nice-to-Have Qualifications

• Beauty industry experience is highly desired.
• Deep understanding of emerging GEO measurement platforms.

Pay

The target hiring compensation range for this role is $55–$60 per hour. Final compensation will be determined based on experience and scope alignment.