SEO Data Analyst, Streaming
RSC Solutions · Los Angeles, CA · 2 days ago
On-siteSalesContract
Onsite role (Either Burbank, CA or NYC, NY) 9 month contract Job Description:Team: Search & AI Discovery (SAID)Position: SEO Data Analyst, StreamingThe Marketing Acquisition & Campaign Services (MACS) team is a performance-driven digital marketing team that provides in-house strategy, activation, operations, and analytics support to brands across Client's Skydance. This includes overseeing the implementation of technology and capabilities across the company's streaming portfolio.As an SEO Data Analyst, Streaming for the MACS team, you will be reporting directly to the Streaming SEO & AI Discovery (SAID) team. This role will support the monitoring of site and search performance, analyze and interpret SEO data, and ensure channel performance is regularly communicated across Client's (domestic and international). This role will work in conjunction with other members of the marketing, product, and technology teams to support data-driven decision-making and the development of SEO & AI Discovery strategy.The ideal candidate wants to work for Client's Skydance's portfolio of strong brands, has a passion for delivering data-driven insights to support business objectives, enjoys working in a fast-paced team environment, and thrives in quick-changing and non-traditional media outlets.About:The Streaming SEO team serves as both an internal agency and an in-house practitioner. We support multiple sites and work closely with them to drive SEO initiatives. This role will support and enhance SEO & AI Discovery program initiatives across the company's streaming products through data analysis, reporting, and insights generation.We're looking for a highly analytical data analyst with experience in organic search and SEO who is a skilled communicator and able to collaborate across multiple teams. A strong understanding of SEO performance metrics, technical SEO data, and reporting methodologies is essential for this role, as you'll be working closely with SEO, product, engineering, and analytics teams. You should enjoy diving into large datasets to uncover trends and opportunities, crafting clear narratives from your findings, and communicating insights effectively.Responsibilities:Monitor and analyze SEO performance for assigned product lines or business areas, identifying opportunities for organic growth and surfacing anomalies.Analyze SEO performance data across multiple platforms and 3rd party SEO data sources.Prepare recurring (weekly, monthly, quarterly) SEO performance reports and translate findings into actionable recommendations for cross-functional partners.Pull, validate, and synthesize data from multiple sources to support SEO analysis and reporting needsCreate and maintain dashboards to monitor core SEO KPIs and emerging AI search metricsConduct deep-dive analyses to identify trends, anomalies, and opportunities across traffic, rankings, and technical SEO performanceTrack competitive landscape and conduct market analysis to identify search trends, performance gaps, and opportunities across priority keywords and content areasSupport forecasting and develop data-driven models to quantify the potential business impact of SEO initiatives, helping inform prioritization and strategic decision-makingDevelop and maintain automated reporting workflows using APIs, SQL, and Python, where applicableAssist in the creation of presentations and reporting materials, including PowerPoint decks for stakeholdersMonitor ongoing site performance across analytics platforms, crawls, alerts, and search toolsSupport ad hoc data requests and analysis related to SEO initiativesKeep pace with SEO, analytics, and digital marketing industry trends and developments, including AI-driven search changesRequirements:Strong understanding of SEO KPIs and performance metrics, including familiarity with emerging AI search metricsHands-on experience with Adobe Analytics, Google Search Console, and SEO tools such as Botify, Semrush, and Similar Web- have exposur this will be an easier job for themStrong skills in Excel or Google Sheets (pivot tables, VLOOKUP/XLOOKUP, advanced formulas)Experience using Python or R for marketing analytics and reporting (data extraction, transformation, and analysis)- highly prefered- at min have excelAbility to fetch and work with data via APIsIntermediate SQL skills, with experience querying large datasetsFamiliarity with dashboarding tools such as Looker Studio, Tableau, or similar platformsExperience working with web crawling, scraping tools, and automation workflowsStrong analytical skills with the ability to interpret complex datasets and translate findings into actionable insightsStrong understanding of SEO concepts and ability to analyze related data outputsComfortable storytelling with data and communicating insights to both technical and non-technical stakeholdersExperience pulling and preparing monthly reports and creating presentation-ready materialsQualifications:5+ years' experience in SEO, digital analytics, or a related fieldExperience analyzing SEO performance for a product or brand with a global web presence, across multiple markets, locales, or languages.Experience measuring performance across AI-powered search surfaces (ChatGPT, Gemini, Claude, etc)- strongly preferredStrong analytical, organizational, and problem-solving skillsProficient in managing multiple data sources and workflowsA strong communicator who can clearly present data-driven insightsPassion and curiosity for SEO, data, and the evolving search landscape