SEO Copywriter / Copy Specialist

About the role

Lifetime's in-house marketing team is hiring an SEO Copywriter to write and optimize the words behind our products, website, and brand. You will create clear, persuasive copy that ranks in search and is easy for AI search tools and assistants to find, understand, and cite. If you are a careful writer and editor who is knowledgeable about where search is heading, we would like to meet you.

Responsibilities

• Write clear, on-brand copy for Lifetime products across Lifetime.com, retail partner sites, product information system, Lifetime blog, social media, and company publications, including the monthly Lifetime LINK newsletter.
• Learn about each product by working with product managers and engineering and by reading customer reviews, so that every description is accurate and answers what shoppers want to know.
• Help with the content of marketing campaigns alongside designers, product marketing, digital marketing, and brand manager, keeping our voice consistent across every channel.
• Write other materials as needed, such as articles, blog posts, press releases, and video scripts, and review the copy in videos and design documents for the creative team.
• Help schedule and coordinate creative meetings and handle approval requests for design documents.
• Use generative AI tools to research, outline, draft, and scale content, including product copy across large catalogs, but always applying your own judgment, fact-checking, and brand voice to everything AI produces.
• Build prompts, workflows, and quality checks that make the team faster without lowering standards.
• Stay current on new AI tools and recommend the ones worth adopting.
• Optimize Lifetime.com and product content on sites for both traditional search and AI-driven search, such as AI assistants and answer engines.
• Manage our SEO/AI optimization platform (BrightEdge): research keywords, track rankings and AI visibility, identify opportunities, and report results to marketing partners.
• Help develop and track Key Performance Indicators for SEO effectiveness across all product categories.
• Follow developments in SEO, answer engine optimization (AEO), and generative engine optimization (GEO); and update our processes to match.
• Manage the translation of Lifetime copy: send content to translation agencies, answer their questions, review and approve translated work, and store and organize translations for reuse.
• Give agencies the style guides, glossaries, and context they need to get it right the first time.
• Proofread and edit all outgoing content so that it is accurate, consistent, and error-free before it is published.
• Review copy against checklists and department style guides and check questionable details.
• Consider copyright laws such as registered and trademarked symbols, and country of