SEO Content Writer

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Remove boilerplate, EEO, etc. Also remove job title heading. Must preserve all substantive info. Let's parse the posting. Title: SEO Content Wizard Wanted!Freelancers need not apply (maybe title). We ignore. Body: "Key Web, a boutique Web Design/SEO group based in Midlothian VA, is on the lookout for an energetic, highly motivated and enthusiastic SEO content writer to join our team." Then series of questions. Then description: "We’re looking for the right motivated SEO Content Writer to join our dynamic team of small business supporters! Someone who can turn service trade topics into engaging reads and knows how to make search engines fall in love with it. You will be a part of our mission in developing marketing campaigns and gathering related metrics for current marketing projects to help eager small businesses flourish." Then "The position would include:" bullet list with items: - Improving not only your own skillset but the growth of local businesses and organizations (Paid training available) - Collaborating with staff to create original and creative content for websites, social media campaigns, and other marketing campaigns - Assisting clients with communicating their brand through content marketing - Supporting current staff in researching target markets for clients and their competitors’ marketing efforts - Supporting SEO efforts by implementing "search engine friendly" content to enhance Organic Search Engine Optimization as it is implemented on client websites. - Gathering data and analyzing metrics to help improve marketing efforts Then "Experience:" bullet list: - Creative writing, English or a similar discipline. - At least 1-2 years experience in content creation - At least 1-2 years of local SEO experience - Have strong presentation and communication skills - Have a positive attitude and a sense of humor - Have a strong work ethic and demonstrate the ability to meet deadlines. - Previous agency experience desired Then "Working knowledge of Google Ads, WordPress, Looker Studio, Google Analytics, Google Tag Manager, Trello, Basecamp and SEMrush is a major plus (based on experience)" Then "You will work alongside your team of other SEO content strategists, director and designers to learn how to measure, engage, drive and convert consumer data into tangible, marketing campaigns." Then "What You’ll Need:" bullet list: - Dedication to data and rummaging through the numbers - A love for writing and a passion for all things digital. - A sharp eye for detail and a knack for storytelling. - A general understanding of SEO principles and best practices. - A passion for supporting small businesses and a willingness to tackle repetitive tasks for the sake of SEO success. Then "Why Key Web?" paragraph: "Since 2006, we’ve always been a small group of standouts and bold thinkers who motivate and work in tandem with each other in developing marketing materials, websites and other digital content for a wide range of industries and clientele — this means more opportunities to work on something new!We believe in working hard and playing hard. Yeah, you’ve seen this a million times over in listings, but we really want to focus on mental health wherever we can when it comes to your contributions. But most importantly, we believe in working smarter, not harder. (Making life a little easier) No egos allowed. Titles aren’t a thing here. We all work together. Expect a fun and collaborative environment committed to everyone’s professional growth!" Then "Job Type: Full Time (40 hours)Remote Options: Full Remote/Hybrid Options (dependent on location)Required education: Bachelor’s Degree or Relevant Experience Salary Range: 55k-65k (Based on experience) NTS is a drug-free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran." We need to remove EEO/equal-opportunity boilerplate: "NTS is a drug-free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran." Remove that. Also remove any cookie/navigation/legal/EEO etc. Already removed. Now we need to map content to sections. We have: - About the role: maybe the introductory paragraph describing role and mission. Could be "Key Web... is on the lookout..." plus the mission statements. We'll put that as About the role. - Responsibilities: the bullet list under "The position would include:" (6 items). That's responsibilities. - Requirements: maybe the "Experience:" bullet list (experience requirements). Also "Working knowledge of ... is a major plus" could be Skills or Requirements? Usually "Working knowledge..." is a skill/qualification. We'll treat as Skills. - Qualifications: maybe "What You’ll Need:" bullet list (personal attributes). Could be Qualifications or Skills. We'll decide: Qualifications could be education and experience; Skills could be technical tools. Let's see. We have "Required education: Bachelor’s Degree or Relevant Experience" and "Job Type: Full Time (40 hours) Remote Options: Full Remote/Hybrid Options (dependent on location) Salary Range: 55k-65k (Based on experience)". Those are metadata: Job Type, Remote Options, Salary Range, Education. We need sections: Benefits, Pay, Schedule. We have Pay (Salary Range). Schedule maybe from Job Type (Full Time 40 hours) and Remote Options. Benefits not explicitly stated except maybe "Paid training available" (under responsibilities). Also "working hard and playing hard", mental health focus, fun collaborative environment. Could be Benefits? But we should only include sections if posting has real specific content. Benefits: we have "Paid training available" (a benefit). Also maybe "mental health focus", "fun and collaborative environment". Those are benefits/perks. So we can include Benefits section with those items. Schedule: we have Job Type: Full Time (40 hours) and Remote Options: Full Remote/Hybrid Options (dependent on location). That's schedule info. Pay: Salary Range: 55k-65k (Based on experience). Education: Could be under Qualifications or Requirements. We'll put under Qualifications. Now we must not repeat job title as heading. Use

for section headings. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We must preserve all substantive information; do not invent or summarize away detail. We must not include filler like "commensurate with experience", etc. We have salary range specific, good. We must not create Pay/Schedule/Benefits sections unless posting actually states them. We have those. Now let's craft HTML. Structure:

  About the role

  Key Web, a boutique Web Design/SEO group based in Midlothian VA, is on the lookout for an energetic, highly motivated and enthusiastic SEO content writer to join our team. Do you enjoy watching your work turn into tangible results that help small business owners increase their chances of growing their dreams? Do you thrive in a fast-paced and team-oriented environment filled with rambunctious behavior and unmatched levels of teamwork that may have you questioning if you’re molding into one cohesive blob of extreme genius? Do you enjoy team-based, fun-filled discussions that relate to work but may also involve topics that cover Spotify playlists, memes, sports, Netflix docs and more? We’re looking for the right motivated SEO Content Writer to join our dynamic team of small business supporters! Someone who can turn service trade topics into engaging reads and knows how to make search engines fall in love with it. You will be a part of our mission in developing marketing campaigns and gathering related metrics for current marketing projects to help eager small businesses flourish.

  That's a lot of prose; we keep it.

  Responsibilities

  • Improving not only your own skillset but the growth of local businesses and organizations (Paid training available)
  • Collaborating with staff to create original and creative content for websites, social media campaigns, and other marketing campaigns
  • Assisting clients with communicating their brand through content marketing
  • Supporting current staff in researching target markets for clients and their competitors’ marketing efforts
  • Supporting SEO efforts by implementing "search engine friendly" content to enhance Organic Search Engine Optimization as it is implemented on client websites.
  • Gathering data and analyzing metrics to help improve marketing efforts

  Requirements

  • Creative writing, English or a similar discipline.
  • At least 1-2 years experience in content creation
  • At least 1-2 years of local SEO experience
  • Have strong presentation and communication skills
  • Have a positive attitude and a sense of humor
  • Have a strong work ethic and demonstrate the ability to meet deadlines.
  • Previous agency experience desired

  Skills

  Working knowledge of Google Ads, WordPress, Looker Studio, Google Analytics, Google Tag Manager, Trello, Basecamp and SEMrush is a major plus (based on experience)

  Qualifications

  • Required education: Bachelor’s Degree or Relevant Experience
  But we might also include "What You’ll Need:" as Qualifications or Skills. That list includes dedication to data, love for writing, sharp eye for detail, general understanding of SEO principles, passion for supporting small businesses and willingness to tackle repetitive tasks. Those are more like personal attributes/qualifications. Could be under Qualifications as well. Let's decide: Qualifications could include education and those personal attributes. Skills could be technical tools. Let's restructure: Qualifications: include education bullet and "What You’ll Need:" list. Skills: include working knowledge of tools. Thus:

  Qualifications

  • Required education: Bachelor’s Degree or Relevant Experience
  • Dedication to data and rummaging through the numbers
  • A love for writing and a passion for all things digital.
  • A sharp eye for detail and a knack for storytelling.
  • A general understanding of SEO principles and best practices.
  • A passion for supporting small businesses and a willingness to tackle repetitive tasks for the sake of SEO success.

  Skills

  Working knowledge of Google Ads, WordPress, Looker Studio, Google Analytics, Google Tag Manager, Trello, Basecamp and SEMrush is a major plus (based on experience)

  Now Benefits: we have "Paid training available" already in responsibilities bullet; also mental health focus, fun collaborative environment, working hard and playing hard, no egos allowed, titles aren’t a thing, collaborative environment committed to professional growth. Those are benefits/perks. We'll extract them into Benefits section. Benefits bullet list: - Paid training available (already mentioned) - Focus on mental health and well-being - Fun and collaborative environment with team‑building activities (Spotify playlists, memes, sports, Netflix docs) - Emphasis on working smarter, not harder; no egos allowed; titles aren’t a thing - Commitment to everyone’s professional growth We must preserve all substantive information; we can't invent. The posting says: "We believe in working hard and playing hard. Yeah, you’ve seen this a million times over in listings, but we really want to focus on mental health wherever we can when it comes to your contributions. But most importantly, we believe in working smarter, not harder. (Making life a little easier) No egos allowed. Titles aren’t a thing here. We all work together. Expect a fun and collaborative environment committed to everyone’s professional growth!" Thus we can capture those as benefits. We'll create Benefits
  with items: