SEO Content Writer

About the Role

We are seeking a talented, detail-oriented SEO Content Writer to create engaging, SEO-optimized content for our ecommerce sites. This role focuses on product detail pages (PDPs) as well as product listing pages (PLPs), landing pages, category pages, and related digital content. The ideal candidate balances creativity, editorial judgment, technical accuracy, and process adherence, with a strong understanding of SEO best practices and ecommerce content strategy to drive traffic and conversions.

A passion for music, instruments, recording, live sound, or music technology is strongly preferred. Familiarity with generative AI tools to support content creation and research is highly desirable, though strong human editorial oversight and attention to detail remain essential.

Responsibilities

• Write and optimize content for product detail pages (PDPs), product listing pages (PLPs), landing pages, category pages, and more.
• Leverage generative AI tools to assist in content generation, ideation, and optimization while maintaining strong editorial oversight, factual accuracy, and brand consistency.
• Verify product information against vendor-provided materials, technical documentation, and internal resources to ensure factual accuracy and consistency.
• Conduct keyword research and apply SEO best practices to improve organic visibility, traffic, and customer engagement.
• Update and maintain product descriptions, technical specifications, and related content to ensure accuracy, consistency, and completeness.
• Apply ecommerce SEO best practices, including keyword integration, content hierarchy, internal linking awareness, and search-focused formatting.
• Collaborate with SEO and cross-functional teams to refine and optimize content based on search trends, product priorities, and performance insights.
• Ensure proper formatting, tone, voice, and style across all content types while adhering to internal editorial standards and workflows.
• Assist in developing scalable content strategies that improve the customer experience and support digital growth initiatives.
• Stay up to date with SEO, ecommerce content, and AI-assisted writing trends to ensure content remains current and effective.
• Manage competing priorities, launches, and deadlines within a high-volume, deadline-driven ecommerce environment.

Requirements

• Bachelor’s degree in Marketing, Communications, English, or a related field preferred but not required.
• Proven experience in SEO writing, editorial content creation, or ecommerce content development.
• Familiarity with generative AI tools for content creation (e.g., OpenAI ChatGPT, Copy.ai, Jasper) and the ability to responsibly integrate AI-assisted workflows with human editorial judgment.
• Strong understanding of on-page SEO, keyword research, and search engine best practices.
• Comfortable working with technical product specifications, structured product data, and detail-oriented ecommerce content.
• Excellent writing, editing, and proofreading skills with exceptional attention to detail.
• Ability to write clearly and authentically for musicians, creators, and audio professionals across a wide range of product categories.
• Familiarity with editorial style guides and structured content processes; AP Style familiarity preferred.
• Ability to work independently and collaboratively while managing multiple priorities and deadlines.
• Passion for music gear, instruments, recording, live sound, or music technology strongly preferred.
• Experience working within CMS, PIM, or ecommerce content management systems is preferred.
• Knowledge of HTML and basic web publishing skills is a plus.
• Analytical mindset with the ability to interpret data and apply insights to content optimization.

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity, and fulfilling our mission with passion.

Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States. Our e-commerce brands—Guitar Center, Musician’s Friend, and WWBW—offer online sales of a broad selection of music products. The Music & Arts division operates over 220 stores specializing in band and orchestral instruments for sale and rental. AVDG and GCPro lead our enterprise audio-visual integration business, delivering best-in-class commercial and residential customer experiences.

Benefits

• Gig leave for musicians to take time off for tours and return to their job.
• Robust benefits including Medical, Dental, Vision, and 401K with company match.
• Mental health support.
• Paid sick, holiday, and vacation time.
• Employee discount program.
• Tuition reimbursement options.

Pay

$70,304–$72,000 per year, depending on background and experience.

Full-time position.