SEO Content Strategist

About The Company

TPG, Inc. is a dynamic and rapidly growing manufacturing company specializing in pond, lake, and water garden supplies. With a dedicated team of over 160 employees, the company serves a diverse customer base across all 50 states, including wholesale distributors and end consumers. TPG, Inc. caters to a wide range of water features, from large ponds used for swimming, fishing, and ice skating to decorative water gardens featuring koi, waterfalls, and aquatic plants. The company's mission is to enhance the world’s enjoyment of ponds by providing innovative, knowledgeable, and passionate solutions. TPG, Inc. fosters a collaborative and supportive environment, emphasizing continuous growth, professional development, and a strong sense of community among its employees. The company operates through multiple divisions, including Airmax, Inc., which focuses on B2B manufacturing, and The Pond Guy, Inc., which manages direct-to-consumer sales and local services, ensuring comprehensive support for all pond-related needs.

About The Role

The SEO Content Strategist is a critical role within TPG, Inc., responsible for developing and executing comprehensive SEO-driven content strategies aimed at increasing organic visibility and driving qualified traffic to the company's eCommerce platform. This remote position requires a strategic thinker and creative content expert who can translate keyword insights, seasonal trends, and product features into compelling, trustworthy, and search-optimized content. The successful candidate will focus on enhancing category authority, supporting product education, and improving customer engagement through high-quality content across blogs, product pages, FAQs, and category descriptions. A key aspect of this role involves aligning content strategies with seasonal demand cycles related to pond and water garden maintenance, ensuring relevance and timeliness. The SEO Content Strategist will collaborate closely with marketing, eCommerce, and creative teams to implement on-page SEO best practices, leverage data insights, and stay ahead of evolving search engine and AI trends, including generative search experiences like ChatGPT and other AI platforms. Success in this role will be measured by increases in organic traffic, improved search rankings, and higher conversion rates driven by optimized content that educates and influences customer purchasing decisions.

Qualifications

• Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce environment selling physical goods
• Strong understanding of on-page SEO fundamentals, search intent, and conversion-focused content creation
• Proficiency in keyword research using enterprise SEO tools to identify opportunities, analyze performance, and map keywords to relevant categories and products
• Exceptional writing, editing, and proofreading skills with the ability to produce authoritative, clear, and customer-centric content
• Hands-on experience with GA4 and Google Search Console for performance analysis and optimization
• Knowledge of SEO best practices including meta titles, meta descriptions, header structures, schema markup, and internal linking
• Ability to stay updated on search engine algorithms, AI content trends, and generative engine optimization techniques
• Strong collaboration skills to partner effectively with marketing, creative, and technical teams
• Detail-oriented with a high level of accuracy and adherence to brand voice and compliance standards
• Self-motivated, innovative, and adaptable with a proactive approach to problem-solving

Responsibilities

• Develop and refine SEO-driven content strategies to enhance organic traffic, category visibility, and content performance across various formats
• Create high-quality, search-optimized content from concept through to final draft, ensuring alignment with SEO best practices and brand voice
• Conduct comprehensive keyword research focusing on search intent, content gaps, and competitive opportunities to inform content planning
• Lead SEO reporting efforts, analyze performance data, and prioritize optimization initiatives to improve rankings and engagement
• Implement on-page SEO techniques including crafting compelling meta titles, descriptions, header tags, schema markup, and internal linking structures
• Collaborate with cross-functional teams to translate technical SEO insights into actionable content recommendations and strategies
• Stay informed about evolving search algorithms, AI advancements, and generative search trends to continuously adapt and optimize strategies
• Support seasonal and weather-driven content planning to align with pond and water garden maintenance cycles throughout the year
• Assist in training and mentoring team members on SEO best practices and content creation techniques

Benefits

• Competitive full-time salary with comprehensive benefits package
• Health insurance including Blue Cross Blue Shield Healthcare, Dental, and Vision plans
• Short-term and long-term disability insurance, accident, and critical illness coverage
• Life insurance and paid time off, including immediate holiday pay (8 recognized holidays)
• 401(k) retirement plan with a 4% employer match and revenue sharing opportunities
• Employee referral program and ongoing professional development opportunities
• Access to additional training programs such as career development initiatives and departmental shadowing
• Flexible remote work environment with opportunities for onsite training and events