SEO Content Strategist

About The Role

We are seeking a strategic and creative SEO Content Strategist to join our team remotely. In this role, you will be responsible for developing and executing SEO-driven content strategies that increase organic visibility, enhance category authority, and drive qualified traffic and conversions within our eCommerce ecosystem. Your focus will be on creating high-quality, search-optimized content including blogs, product pages, category pages, and FAQs that educate and guide our customers through their purchasing journey. You will play a vital role in aligning content with seasonal trends and weather-driven demand cycles, ensuring our messaging resonates throughout the pond, lake, and water garden maintenance seasons.

Qualifications

• Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce environment selling physical goods.
• Strong understanding of on-page SEO fundamentals, search intent, and conversion-focused content development.
• Exceptional writing and editing skills with the ability to produce clear, authoritative, and customer-centric content.
• Proficiency in keyword research tools such as SEMrush or similar, with experience mapping keywords to categories, products, and educational content.
• Hands-on experience utilizing GA4 and Google Search Console for analyzing content performance and guiding optimization strategies.
• Strong attention to detail, proofreading skills, and ability to maintain brand consistency while incorporating feedback.
• Self-motivated, innovative, flexible, and resourceful with a proactive approach to problem-solving.
• Ability to work independently in a remote setting, adhering to telecommuting policies and meeting technical requirements.

Responsibilities

• Own and continuously evolve SEO-driven content strategies to increase organic traffic, improve category visibility, and enhance content performance across blogs, product pages, FAQs, and category pages.
• Create high-quality, search-optimized content from concept through to final draft, ensuring alignment with SEO best practices and brand voice.
• Conduct comprehensive keyword research focusing on search intent, identifying content gaps, and uncovering competitive opportunities.
• Lead SEO reporting efforts, analyzing performance metrics to prioritize optimization opportunities, improve rankings, and boost organic engagement and conversions.
• Implement on-page SEO techniques, including crafting compelling meta titles, meta descriptions, header structures, schema markup, and internal linking strategies.
• Ensure all content maintains readability, brand consistency, and aligns with conversion goals while adhering to SEO standards.
• Stay updated on evolving search engine algorithms, AI advancements, and content trends, particularly relating to generative engines and large language models.
• Collaborate with cross-functional teams to translate technical SEO insights into actionable content recommendations and strategies.
• Support seasonal content planning and execution, ensuring timely content deployment aligned with pond and water garden maintenance cycles.

Benefits

• Comprehensive healthcare coverage including Blue Cross Blue Shield Medical, Dental, and Vision Insurance.
• Short-term and long-term disability insurance options.
• Critical illness and life insurance plans.
• Paid time off and holiday pay from day one, recognizing eight holidays annually.
• 401(k) retirement plan with a 4% employer match and revenue sharing.
• Employee referral program to encourage talent acquisition.
• Access to ongoing training programs, career development opportunities, and department shadowing initiatives.

Equal Opportunity

TPG, Inc. is an equal opportunity employer committed to fostering an inclusive environment. We celebrate diversity and are dedicated to providing equal employment opportunities regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or veteran status. We believe that a diverse workforce enhances our creativity, innovation, and overall success, and we are committed to maintaining a workplace free from discrimination and harassment.