SEO Content Strategist

About the role

Stream Companies is a full-service, fully integrated advertising agency built for brands that want to move forward. Founded in 1997 and headquartered in Malvern, Pennsylvania, we partner with clients to launch, position, and manage brands through both full-service relationships and project-based work. We operate with an entrepreneurial mindset—collaborative, curious, and always pushing what’s next.

The SEO Content Strategist will develop and execute content strategies that drive traffic and generate leads. Responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, conducting keyword research, and analyzing user engagement metrics to assess content performance.

Responsibilities

• Curate monthly content strategies using keyword research and competitive analyses
• Work heavily in Google Analytics 4, measuring and reporting on organic traffic and conversion trends
• Regularly optimize Google Business Profile and local citation listings
• Plan, coordinate, execute, track, analyze, and repeat link-building initiatives
• Optimize websites on various content management systems using SEO best practices
• Conduct technical audits checking for broken links and usability errors on desktop and mobile sites
• Work with senior marketers to propose solutions and strategies that meet client needs through email, conference calls, and face-to-face meetings
• Collaborate with PPC and Social Media teams to develop integrated strategies and solutions for Stream clients
• Create and launch A/B tests to improve user experience through conversion rate optimization (CRO)
• Manage client YouTube channels and optimize individual videos

Requirements

• Bachelor's degree in marketing, communications, advertising, journalism, or related field
• 2-4 years at a Marketing Agency preferred

Skills

• Strong ability to analyze data from search engines, Google Analytics 4, and internal data to make actionable decisions and recommendations
• Excellent written, interpersonal, communication, and public speaking/presentation skills
• Advanced skills with Microsoft Office, including Outlook, Word, PowerPoint, and Excel
• Enthusiasm about SEO and the internal drive to continuously learn to keep up with the latest SEO trends
• Strong organizational skills with excellent attention to detail
• Ability to multitask with solid time management skills