SEO Content Manager
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Preserve all substantive info. Include a section only when posting has real specific content. Avoid filler like "commensurate with experience". Pay/Schedule/Benefits only if posting actually states them.
We need to parse the posting.
Content:
- Intro about Coursera + Udemy (company description). This is not a section heading; it's prose. Could be part of "About the role"? Actually "About Coursera + Udemy" is company overview. Might be considered "About the role"? Not exactly. The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can create sections for those headings if content exists.
We have:
- "Why join us now?" (some prose about AI, etc.) Could be part of "About the role" or maybe "Why join us". Not a listed heading; we could incorporate into "About the role" or maybe not create a separate heading because not in list. But we can include as prose under "About the role" or maybe just as a paragraph before sections.
- "Shape What Comes Next" (some prose). Could be part of "About the role".
- "Job Overview": description of role. This is substantive. Could be under "About the role" or maybe "Job Overview" not a listed heading; but we can treat as "About the role". The instruction says we can use those headings; we can choose to use "About the role" for the job overview.
- "Responsibilities": list of bullet points (starting with "Performance manage..." etc). That's a list.
- "Basic Qualifications": list of qualifications.
- "Preferred Qualifications": list.
- "Keep Learning": list of courses (maybe not needed? It's a suggestion; could be considered "Skills"? Not exactly. Might be considered optional; but it's substantive? It's a list of courses. Might be considered "Skills"? Not exactly. Could be omitted as it's more like a suggestion. The instruction: include a section only when posting has real, specific content for it. "Keep Learning" is a list of courses; could be considered "Skills"? But not exactly. Might be better to omit as it's not a standard heading. However we could treat as "Skills" maybe? But it's not skills, it's recommended courses. Safer to omit.
- "Compensation": includes pay zones and salary ranges. This is Pay section. Also mentions benefits: "total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks". That's Benefits. So we have Pay and Benefits sections.
- Also "US Pay Zones" details: list of zones. That's part of Pay.
- "Posting Date", "Application Window", etc are metadata; we should drop or fold into short p. The instruction: do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short paragraph with posting date and application window maybe.
- Also "For more information about how Coursera collects..." etc is legal/privacy; drop.
- "To protect against recruitment fraud..." etc is scam-warning; drop.
- "Coursera is an Equal Opportunity Employer..." etc is EEO; drop.
Thus we need to produce HTML with sections: maybe About the role (includes company overview, why join us, shape what comes next, job overview). Responsibilities (ul). Basic Qualifications (ul). Preferred Qualifications (ul). Pay (includes salary ranges and zone details). Benefits (includes health wellness, bonus, RSU, global perks). Possibly Skills? Not present. Schedule? Not present.
We must not invent sections like Schedule if not present.
We need to ensure we use
for each section heading. Use - for lists. Use
for prose.
We must not repeat job title as heading. The job title is SEO Content Manager; we must not use that as heading.
We must preserve all substantive information: need to include details from company overview, why join us, shape what comes next, job overview, responsibilities, basic qualifications, preferred qualifications, pay details (including zone definitions), benefits details.
We must not include boilerplate.
Let's extract substantive content.
Company overview paragraph:
"About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog."
We can keep that as prose.
"Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them."
"Shape What Comes Next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale."
"Job Overview We are seeking an experienced data-driven content professional for the role of SEO Content Manager to drive performance and innovation across our organization. This role will work alongside other content managers, editors, and the core SEO team. You’ll combine content strategy, hands-on content creation, AEO/GEO content expertise, and data-driven decision-making to grow and optimize our Strategic Content portfolio. This work will be done in collaboration with other organic acquisition channels, including social media and YouTube. The ideal candidate will be an analytical thinker with experience developing compelling editorial and executing scalable cross-functional initiatives that maximize leverage and drive content excellence and business growth. To be successful in this role, you’ll excel at creating compelling, SEO/AEO/GEO-optimized content that serves both SEO and business objectives while genuinely engaging users. You will use data analysis, competitive research, strategic thinking, and creativity to identify optimization opportunities and content gaps. You will also collaborate across teams and find opportunities for innovation, experimentation, and leverage to maximize your impact."
That's the job overview.
Responsibilities list:
- Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
- Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities.
- Translate data insights into actionable content strategies and recommendations.
- Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.
- Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience.
- Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search.
Basic Qualifications list:
- 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business
- Demonstrated experience working on large-scale content portfolios and SEO optimization projects
- Demonstrated experience developing and optimizing content for AEO/GEO
- Proven ability to perform actionable analyses and translate data insights into strategic content decisions
- Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices
Preferred Qualifications list:
- Strong understanding of SEO principles, keyword optimization, and content performance metrics
- Familiarity with content management systems and editorial workflows
- Experience with video-first SEO, LLM optimization, and emerging search technologies
- Experience with SEO and analytics tools and visualization platforms (e.g., Google Search Console, SEMRush, Ahrefs, SQL, Tableau, Looker)
- Experience working in global organizations and supporting international SEO initiatives
- Background in education or career development content
Pay section:
- "Compensation This role is available in the following US Pay Zones: US Zone 3: $114,400 - $143,000 US Zone 4: $106,400 - $133,000 At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones."
Then "US Pay Zones Zone 1 – San Francisco Bay Area onlyZone 2 – New York City Metro and Seattle MetroZone 3 – CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (outside of NYC Metro), OR, RI, TX, VA, WA (outside of Seattle Metro)Zone 4 – All other US locations not listed in Zones 1–3"
We need to format as list maybe.
Benefits section:
- "Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are."
We could also include that as benefits.
Posting date and application window: "Posting Date: 24th September 2026 Application Window We anticipate the application window will be open until 23rd October 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window."
We can fold into a short p maybe under a heading like "Details"? But we shouldn't create a heading not in list. Could just include as a paragraph after sections without heading. The instruction: do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short p with that info.
We must not include application instructions (like "please submit all applications directly through our careers page") - that's boilerplate; drop.
We must not include EEO etc.
Now produce HTML.
Structure:
About Coursera + Udemy ...
Why join us now? ...
Shape What Comes Next ...
About the role
Job Overview ...
Responsibilities
- ...
...
Basic Qualifications
...
Preferred Qualifications
...
Pay
Compensation ...
- US Zone 1 – San Francisco Bay Area only
...
Benefits
Our total rewards package goes beyond salary, ...
Posting Date: 24th September 2026. Application window anticipated to be open until 23rd October 2026; may remain posted beyond or close before based on business needs.
Check that we didn't repeat job title as heading. Good.
Check that we didn't include any filler like "commensurate with experience". Not present.
Check that we didn't include any boilerplate like EEO etc.
Check that we used for sections: About the role, Responsibilities, Basic Qualifications, Preferred Qualifications, Pay, Benefits. Good.
Check that we used - for lists: responsibilities, basic qualifications, preferred qualifications, pay zones.
Check that we used
for prose.
Now ensure we preserved all substantive info: Did we miss any? Let's verify.
From company overview: we included the first paragraph about Coursera+
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Preserve all substantive info. Include a section only when posting has real specific content. Avoid filler like "commensurate with experience". Pay/Schedule/Benefits only if posting actually states them. We need to parse the posting. Content: - Intro about Coursera + Udemy (company description). This is not a section heading; it's prose. Could be part of "About the role"? Actually "About Coursera + Udemy" is company overview. Might be considered "About the role"? Not exactly. The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can create sections for those headings if content exists. We have: - "Why join us now?" (some prose about AI, etc.) Could be part of "About the role" or maybe "Why join us". Not a listed heading; we could incorporate into "About the role" or maybe not create a separate heading because not in list. But we can include as prose under "About the role" or maybe just as a paragraph before sections. - "Shape What Comes Next" (some prose). Could be part of "About the role". - "Job Overview": description of role. This is substantive. Could be under "About the role" or maybe "Job Overview" not a listed heading; but we can treat as "About the role". The instruction says we can use those headings; we can choose to use "About the role" for the job overview. - "Responsibilities": list of bullet points (starting with "Performance manage..." etc). That's a list. - "Basic Qualifications": list of qualifications. - "Preferred Qualifications": list. - "Keep Learning": list of courses (maybe not needed? It's a suggestion; could be considered "Skills"? Not exactly. Might be considered optional; but it's substantive? It's a list of courses. Might be considered "Skills"? Not exactly. Could be omitted as it's more like a suggestion. The instruction: include a section only when posting has real, specific content for it. "Keep Learning" is a list of courses; could be considered "Skills"? But not exactly. Might be better to omit as it's not a standard heading. However we could treat as "Skills" maybe? But it's not skills, it's recommended courses. Safer to omit. - "Compensation": includes pay zones and salary ranges. This is Pay section. Also mentions benefits: "total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks". That's Benefits. So we have Pay and Benefits sections. - Also "US Pay Zones" details: list of zones. That's part of Pay. - "Posting Date", "Application Window", etc are metadata; we should drop or fold into short p. The instruction: do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short paragraph with posting date and application window maybe. - Also "For more information about how Coursera collects..." etc is legal/privacy; drop. - "To protect against recruitment fraud..." etc is scam-warning; drop. - "Coursera is an Equal Opportunity Employer..." etc is EEO; drop. Thus we need to produce HTML with sections: maybe About the role (includes company overview, why join us, shape what comes next, job overview). Responsibilities (ul). Basic Qualifications (ul). Preferred Qualifications (ul). Pay (includes salary ranges and zone details). Benefits (includes health wellness, bonus, RSU, global perks). Possibly Skills? Not present. Schedule? Not present. We must not invent sections like Schedule if not present. We need to ensure we use
for each section heading. Use - for lists. Use
for prose.
We must not repeat job title as heading. The job title is SEO Content Manager; we must not use that as heading.
We must preserve all substantive information: need to include details from company overview, why join us, shape what comes next, job overview, responsibilities, basic qualifications, preferred qualifications, pay details (including zone definitions), benefits details.
We must not include boilerplate.
Let's extract substantive content.
Company overview paragraph:
"About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog."
We can keep that as prose.
"Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them."
"Shape What Comes Next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale."
"Job Overview We are seeking an experienced data-driven content professional for the role of SEO Content Manager to drive performance and innovation across our organization. This role will work alongside other content managers, editors, and the core SEO team. You’ll combine content strategy, hands-on content creation, AEO/GEO content expertise, and data-driven decision-making to grow and optimize our Strategic Content portfolio. This work will be done in collaboration with other organic acquisition channels, including social media and YouTube. The ideal candidate will be an analytical thinker with experience developing compelling editorial and executing scalable cross-functional initiatives that maximize leverage and drive content excellence and business growth. To be successful in this role, you’ll excel at creating compelling, SEO/AEO/GEO-optimized content that serves both SEO and business objectives while genuinely engaging users. You will use data analysis, competitive research, strategic thinking, and creativity to identify optimization opportunities and content gaps. You will also collaborate across teams and find opportunities for innovation, experimentation, and leverage to maximize your impact."
That's the job overview.
Responsibilities list:
- Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
- Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities.
- Translate data insights into actionable content strategies and recommendations.
- Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.
- Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience.
- Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search.
Basic Qualifications list:
- 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business
- Demonstrated experience working on large-scale content portfolios and SEO optimization projects
- Demonstrated experience developing and optimizing content for AEO/GEO
- Proven ability to perform actionable analyses and translate data insights into strategic content decisions
- Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices
Preferred Qualifications list:
- Strong understanding of SEO principles, keyword optimization, and content performance metrics
- Familiarity with content management systems and editorial workflows
- Experience with video-first SEO, LLM optimization, and emerging search technologies
- Experience with SEO and analytics tools and visualization platforms (e.g., Google Search Console, SEMRush, Ahrefs, SQL, Tableau, Looker)
- Experience working in global organizations and supporting international SEO initiatives
- Background in education or career development content
Pay section:
- "Compensation This role is available in the following US Pay Zones: US Zone 3: $114,400 - $143,000 US Zone 4: $106,400 - $133,000 At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones."
Then "US Pay Zones Zone 1 – San Francisco Bay Area onlyZone 2 – New York City Metro and Seattle MetroZone 3 – CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (outside of NYC Metro), OR, RI, TX, VA, WA (outside of Seattle Metro)Zone 4 – All other US locations not listed in Zones 1–3"
We need to format as list maybe.
Benefits section:
- "Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are."
We could also include that as benefits.
Posting date and application window: "Posting Date: 24th September 2026 Application Window We anticipate the application window will be open until 23rd October 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window."
We can fold into a short p maybe under a heading like "Details"? But we shouldn't create a heading not in list. Could just include as a paragraph after sections without heading. The instruction: do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short p with that info.
We must not include application instructions (like "please submit all applications directly through our careers page") - that's boilerplate; drop.
We must not include EEO etc.
Now produce HTML.
Structure:
About Coursera + Udemy ...
Why join us now? ...
Shape What Comes Next ...
About the role
Job Overview ...
Responsibilities
- ...
...
Basic Qualifications
...
Preferred Qualifications
...
Pay
Compensation ...
- US Zone 1 – San Francisco Bay Area only
...
Benefits
Our total rewards package goes beyond salary, ...
Posting Date: 24th September 2026. Application window anticipated to be open until 23rd October 2026; may remain posted beyond or close before based on business needs.
Check that we didn't repeat job title as heading. Good.
Check that we didn't include any filler like "commensurate with experience". Not present.
Check that we didn't include any boilerplate like EEO etc.
Check that we used for sections: About the role, Responsibilities, Basic Qualifications, Preferred Qualifications, Pay, Benefits. Good.
Check that we used - for lists: responsibilities, basic qualifications, preferred qualifications, pay zones.
Check that we used
for prose.
Now ensure we preserved all substantive info: Did we miss any? Let's verify.
From company overview: we included the first paragraph about Coursera+
for prose. We must not repeat job title as heading. The job title is SEO Content Manager; we must not use that as heading. We must preserve all substantive information: need to include details from company overview, why join us, shape what comes next, job overview, responsibilities, basic qualifications, preferred qualifications, pay details (including zone definitions), benefits details. We must not include boilerplate. Let's extract substantive content. Company overview paragraph: "About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog." We can keep that as prose. "Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them." "Shape What Comes Next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale." "Job Overview We are seeking an experienced data-driven content professional for the role of SEO Content Manager to drive performance and innovation across our organization. This role will work alongside other content managers, editors, and the core SEO team. You’ll combine content strategy, hands-on content creation, AEO/GEO content expertise, and data-driven decision-making to grow and optimize our Strategic Content portfolio. This work will be done in collaboration with other organic acquisition channels, including social media and YouTube. The ideal candidate will be an analytical thinker with experience developing compelling editorial and executing scalable cross-functional initiatives that maximize leverage and drive content excellence and business growth. To be successful in this role, you’ll excel at creating compelling, SEO/AEO/GEO-optimized content that serves both SEO and business objectives while genuinely engaging users. You will use data analysis, competitive research, strategic thinking, and creativity to identify optimization opportunities and content gaps. You will also collaborate across teams and find opportunities for innovation, experimentation, and leverage to maximize your impact." That's the job overview. Responsibilities list: - Performance manage the Strategic Content portfolio to defend and grow traffic and engagement. - Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities. - Translate data insights into actionable content strategies and recommendations. - Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities. - Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience. - Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search. Basic Qualifications list: - 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business - Demonstrated experience working on large-scale content portfolios and SEO optimization projects - Demonstrated experience developing and optimizing content for AEO/GEO - Proven ability to perform actionable analyses and translate data insights into strategic content decisions - Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices Preferred Qualifications list: - Strong understanding of SEO principles, keyword optimization, and content performance metrics - Familiarity with content management systems and editorial workflows - Experience with video-first SEO, LLM optimization, and emerging search technologies - Experience with SEO and analytics tools and visualization platforms (e.g., Google Search Console, SEMRush, Ahrefs, SQL, Tableau, Looker) - Experience working in global organizations and supporting international SEO initiatives - Background in education or career development content Pay section: - "Compensation This role is available in the following US Pay Zones: US Zone 3: $114,400 - $143,000 US Zone 4: $106,400 - $133,000 At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones." Then "US Pay Zones Zone 1 – San Francisco Bay Area onlyZone 2 – New York City Metro and Seattle MetroZone 3 – CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (outside of NYC Metro), OR, RI, TX, VA, WA (outside of Seattle Metro)Zone 4 – All other US locations not listed in Zones 1–3" We need to format as list maybe. Benefits section: - "Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are." We could also include that as benefits. Posting date and application window: "Posting Date: 24th September 2026 Application Window We anticipate the application window will be open until 23rd October 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window." We can fold into a short p maybe under a heading like "Details"? But we shouldn't create a heading not in list. Could just include as a paragraph after sections without heading. The instruction: do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short p with that info. We must not include application instructions (like "please submit all applications directly through our careers page") - that's boilerplate; drop. We must not include EEO etc. Now produce HTML. Structure:
About Coursera + Udemy ...
Why join us now? ...
Shape What Comes Next ...
About the role
Job Overview ...
Responsibilities
- ... ...
Basic Qualifications
- ...
Preferred Qualifications
- ...
Pay
Compensation ...
- US Zone 1 – San Francisco Bay Area only ...
Benefits
Our total rewards package goes beyond salary, ...
Posting Date: 24th September 2026. Application window anticipated to be open until 23rd October 2026; may remain posted beyond or close before based on business needs.
Check that we didn't repeat job title as heading. Good. Check that we didn't include any filler like "commensurate with experience". Not present. Check that we didn't include any boilerplate like EEO etc. Check that we used for sections: About the role, Responsibilities, Basic Qualifications, Preferred Qualifications, Pay, Benefits. Good.
Check that we used - for lists: responsibilities, basic qualifications, preferred qualifications, pay zones.
Check that we used
for prose.
Now ensure we preserved all substantive info: Did we miss any? Let's verify.
From company overview: we included the first paragraph about Coursera+
for prose. Now ensure we preserved all substantive info: Did we miss any? Let's verify. From company overview: we included the first paragraph about Coursera+