SEO Content Manager
Coursera and Udemy have combined to create one of the world’s most comprehensive skills development platforms for the AI era. This role strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills. Coursera partners with leading universities and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. The platform’s AI-powered features—such as personalized learning guides, Role Play, and Course Builder—enable scalable, verified learning experiences. Institutions and learners globally rely on Coursera to upskill in high-demand fields like GenAI, data science, technology, and business.
About the role
We are seeking an experienced, data-driven SEO Content Manager to drive performance and innovation across our Strategic Content portfolio. In this role, you’ll combine content strategy, hands-on creation, AEO/GEO expertise, and data-driven decision-making to grow and optimize content in collaboration with the SEO team, editors, and other organic acquisition channels like social media and YouTube. The ideal candidate is an analytical thinker with a track record of developing compelling editorial content and executing scalable cross-functional initiatives that maximize leverage, content excellence, and business growth.
Responsibilities
- Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
- Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify and action opportunities.
- Translate data insights into actionable content strategies and recommendations.
- Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.
- Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with company goals and engages our target audience.
- Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search.
Requirements
- 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business.
- Demonstrated experience working on large-scale content portfolios and SEO optimization projects.
- Demonstrated experience developing and optimizing content for AEO/GEO.
- Proven ability to perform actionable analyses and translate data insights into strategic content decisions.
- Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices.
Preferred Qualifications
- Strong understanding of SEO principles, keyword optimization, and content performance metrics.
- Familiarity with content management systems and editorial workflows.
- Experience with video-first SEO, LLM optimization, and emerging search technologies.
- Experience with enterprise data analysis tools and visualization platforms (e.g., SQL, Tableau, Looker).
- Experience working in global organizations and supporting international SEO initiatives.
- Background in education or career development content.
Benefits
Coursera offers competitive, zone-based pay aligned to your location, experience, and role level, along with a total rewards package that includes:
- Comprehensive health and wellness benefits.
- Bonus and RSU equity programs.
- Global perks designed to help you grow and thrive wherever you are.
Pay
This role is available in the following US Pay Zones:
- US Zone 3: $114,400 - $143,000
- US Zone 4: $106,400 - $133,000
US Pay Zones are defined as:
- Zone 1 – San Francisco Bay Area only
- Zone 2 – New York City Metro and Seattle Metro
- Zone 3 – CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (outside of NYC Metro), OR, RI, TX, VA, WA (outside of Seattle Metro)
- Zone 4 – All other US locations not listed in Zones 1–3