SEO, Content and Retention Marketing Manager

About the role

This is a broad role that suits someone who has grown beyond a single specialism and wants genuine ownership to deliver tangible impact on the business.

Responsibilities

• Own the SEO strategy end-to-end: technical health, on-page optimisation, content gaps, and high-converting keyword targeting.
• Plan and implement content strategies that will deliver our ambitious AEO/GEO growth targets, increasing citation rate, search visibility and traffic from LMMs.
• Build and maintain a rolling content calendar aligned to seasonal search demand – from early-season resort guides to late-booking deal content.
• Write, commission, and edit high-quality web copy, content and structure including: commercial and destination pages, blog articles, resort reviews, and landing pages.
• Collaborate with the Junior Creative on visual and the Paid Manager on shared keyword insights and landing page performance.
• Own the relationship with our web developer for technical SEO improvements (site speed, structured data, crawlability).
• Maintain data quality, grow the list responsibly, and ensure GDPR compliance.
• Implement our loyalty and repeat-customer strategy, identifying opportunities to increase LTV and encourage referrals.
• Set up and manage A/B tests across subject lines, content, send times, and audience segments; turn findings into clear recommendations.
• Produce regular performance reporting: open rates, click rates, conversion, revenue attribution, and list health.

Requirements

• Proven experience in both SEO/content and CRM/email marketing – agency, in-house, or a combination of both.
• Confident using SEO tools such as Ahrefs, Semrush, Similarweb and Google Search Console. Understanding of GA4 and attribution.
• Hands-on experience with an email service provider (e.g. Klaviyo, Dotdigital, Mailchimp, Hubspot or similar) including building automations.
• Strong copywriting skills with an eye for tone: warm, knowledgeable, and aspirational – the voice of a ski expert, not a generic travel brand.
• Analytically comfortable: you can pull your own data, spot trends, and present findings clearly.
• Organised and self-directing – able to manage multiple workstreams across a seasonal calendar without needing to be chased.
• Genuine passion for travel; comfortable writing about mountains, resorts, and snow sports with authority.
• Experience in travel, tourism, is desirable.
• Familiarity with a CMS (WordPress, Contentful, or similar) and basic HTML/CSS confidence.
• Experience integrating CRM activity with paid retargeting audiences.
• A personal love of skiing or snowboarding – critical to writing with conviction and connecting with our audience.

Qualifications

• Proven experience in both SEO/content and CRM/email marketing – agency, in-house, or a combination of both.
• Confident using SEO tools such as Ahrefs, Semrush, Similarweb and Google Search Console. Understanding of GA4 and attribution.
• Hands-on experience with an email service provider (e-mail service providers such as Klaviyo, Dotdigital, Mailchimp, Hubspot or similar) including building automations.
• Strong copywriting skills with an eye for tone: warm, knowledgeable, and aspirational – the voice of a ski expert, not a generic travel brand.
• Analytically comfortable: you can pull your own data, spot trends, and present findings clearly.
• Organised and self-directing – able to manage multiple workstreams across a seasonal calendar without needing to be chased.
• Genuine passion for travel; comfortable writing about mountains, resorts, and snow sports with authority.
• Experience in travel, tourism, is desirable.
• Familiarity with a CMS (WordPress, Contentful, or similar) and basic HTML/CSS confidence.
• Experience integrating CRM activity with paid retargeting audiences.
• A personal love of skiing or snowboarding – critical to writing with conviction and connecting with our audience.

Skills

• Proven experience in both SEO/content and CRM/email marketing – agency, in-house, or a combination of both.
• Confident using SEO tools such as Ahrefs, Semrush, Similarweb and Google Search Console. Understanding of GA4 and attribution.
• Hands-on experience with an email service provider (e-mail service providers such as Klaviyo, Dotdigital, Mailchimp, Hubspot or similar) including building automations.
• Strong copywriting skills with an eye for tone: warm, knowledgeable, and aspirational – the voice of a ski expert, not a generic travel brand.
• Analytically comfortable: you can pull your own data, spot trends, and present findings clearly.
• Organised and self-directing – able to manage multiple workstreams across a seasonal calendar without needing to be chased.
• Genuine passion for travel; comfortable writing about mountains, resorts, and snow sports with authority.
• Experience in travel, tourism, is desirable.
• Familiarity with a CMS (WordPress, Contentful, or similar) and basic HTML/CSS confidence.
• Experience integrating CRM activity with paid retargeting audiences.
• A personal love of skiing or snowboarding – critical to writing with conviction and connecting with our audience.

Benefits

• Flexible working hours
• Competitive salary
• Regular social events and team-building activities
• Opportunities for professional development and career growth
• Flexible working arrangements

Pay

Salary range: £40,000 - £50,000 per annum

Schedule

Full-time position