SEO Blog Writer + AI Search Optimization (LLMO) Specialist

Responsibilities

• Write SEO-optimized blog posts about our schools, programs, and student success stories
• Optimize content for Google, Bing, and other search engines
• Implement AI search optimization (LLMO) so our schools appear in AI-generated search results in ChatGPT, Perplexity, Gemini
• Improve visibility in education directories, listings, and knowledge panels
• Conduct keyword research and topic clustering for organic growth
• Optimize on-page SEO (titles, schema, internal links, meta descriptions)
• Identify opportunities for content that ranks and gets cited by AI systems
• Maintain and improve SEO performance through regular monitoring and analysis

Requirements

• Proven experience with SEO and organic search growth
• Familiar with AI search / LLM optimization strategies
• Strong blog writing and content marketing skills
• Experience with education, schools, or local SEO is a plus
• Knowledge of tools like Ahrefs, SEMrush, SurferSEO, Clearscope, or similar
• Understanding of structured data and search listings optimization