SEO/AEO Specialist & Content Writer

Responsibilities

• Manage on-page SEO efforts across HPAG brand websites
• Write SEO/AEO optimized product descriptions, collection pages, and blog content
• Conduct SEO, AEO, and GEO audits to identify optimization opportunities
• Improve metadata, keyword targeting, internal linking, and site content structure
• Research keywords, competitors, search intent, and AI search trends
• Maintain rankings, traffic, and content performance using SEO tools and analytics platforms
• Collaborate with ecommerce, product, and brand teams to ensure accurate and optimized content
• Stay current on SEO trends, Google updates, AI search changes, and ecommerce best practices

Qualifications

• Experience with SEO, content writing, ecommerce, or digital marketing
• Familiarity with AI search optimization, AEO, and GEO preferred
• Strong writing and editing skills with attention to technical accuracy
• Experience with Shopify, Google Analytics, SEMrush, Ahrefs, or similar tools preferred
• Automotive, off-road, or aftermarket industry experience is a plus

Pay

DOE

Schedule

Full-time (Monday - Friday)

Benefits

• Health Insurance
• Dental Insurance
• Life Insurance
• Vision insurance
• Employee discount
• Paid time off
• Referral program