SEO & Content Specialist / Strategist [AQ-14672]

About the role

Join a prominent consumer platform in a dynamic digital space as it enters a pivotal chapter of brand transformation. This is an unparalleled opportunity to shape the future of organic content and search discoverability, directly impacting how millions discover and engage with the platform’s mission. As a hands-on operator, you’ll drive the end-to-end execution of the organic content engine, expanding the brand’s presence across traditional search and AI-powered discovery surfaces.

Responsibilities

• Edit HTML and content management system templates directly to implement on-page best practices, including title tags, meta descriptions, header hierarchy (H1–H3), schema and structured data, internal linking, image alt text, and clean URL structures.
• Conduct routine technical health checks (crawlability, indexation, page speed basics, broken links, redirects) and either resolve issues or coordinate fixes with relevant teams.
• Maintain owned digital properties, ensuring HTML is clean, semantic, and ready for deployment.
• Implement structured data, schema markup, and entity tagging to ensure search engines and AI answer engines can accurately read and cite content.
• Write, edit, and publish organic content—including blog posts, landing pages, FAQs, category pages, and pillar hubs—aligned with defined content pillars and audience segments.
• Directly publish content when speed, brand voice, or judgment require immediate action, demonstrating dual expertise as a writer and strategist.
• Contribute to and help maintain the editorial calendar across owned channels, ensuring alignment with brand campaigns, product launches, and cultural moments.
• Identify content gaps, refresh opportunities, and topical authority angles, transforming these insights into published assets.
• Develop entity-driven content strategies that provide AI systems with clear, authoritative, structured answers, positioning the platform as a primary source.
• Execute keyword research, intent expansion, and competitive discovery analysis using leading analytics and platforms to inform content and on-page decisions.
• Structure content and markup to achieve optimal visibility on AI-powered discovery surfaces, including AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Increase brand presence across leading generative AI platforms and emerging LLM-powered discovery surfaces, utilizing clear, extractable, citation-ready formatting.
• Stay current on emerging discoverability tactics and provide practical, tested recommendations to the team.
• Serve as the day-to-day point of contact for external agency and freelance partners supporting content, search optimization, and production work.
• Manage deliverable timelines, feedback loops, and quality checks for agency-produced content and search optimization work, upholding standards for scope, brief, and quality.
• Leverage external expertise strategically while maintaining a deep, hands-on understanding of the work.
• Track and report on key performance indicators (KPIs) such as organic traffic, rankings, indexation, engagement, and AI-search visibility on a weekly and monthly cadence.
• Translate performance data into actionable next-cycle priorities, flagging risks early and routing them to the appropriate internal teams.
• Collaborate with Creative, Brand, Product, Legal, and other marketing functions to ensure content and on-page changes are delivered on schedule and on-brand.
• Support ad hoc organic growth initiatives, such as reputation and review monitoring, as directed.

Requirements

• 2 to 7+ years of hands-on experience in organic growth, content, and search optimization roles at a consumer brand or agency serving consumer brands, with published work and measurable results.
• Working fluency in HTML and CSS, enabling direct on-page optimization edits within a content management system without developer intervention.
• Strong grasp of traditional search optimization fundamentals: on-page optimization, keyword research, internal linking, and technical basics (crawlability, indexation, page speed, structured data).
• Exceptional writing and editing skills, with the ability to adapt tone and format across various content types (blog, landing page, FAQ, category content).
• Working fluency in AEO and GEO, including understanding of schema markup, structured data, brand-entity strategy, and how AI answer engines select sources for citation. You possess a clear point of view on relevant signals versus noise.
• Hands-on experience with leading analytics and search optimization platforms, demonstrating proficiency in data analysis.
• Working knowledge of content management systems sufficient to maintain and update production pages, with light front-end fluency to read and adjust HTML, CSS, and component-level changes.
• AI fluency, regularly utilizing generative AI tools in your daily workflow for research, drafting, structuring, and QA of content, enhancing efficiency.
• An operator’s discipline, consistently shipping on time, maintaining tight QA, ensuring clean naming and metadata, and thoroughly documenting your work.
• A proactive mindset, ready to audit platform presence across search and AI surfaces, identify issues, and implement fixes rapidly.

Nice-to-Have Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or a related field (equivalent practical experience considered).
• A portfolio of published organic content or search optimization work with measurable results (traffic lift, ranking gains, or AI-answer citations).
• Direct experience partnering with or working within an external marketing, search optimization, or content agency, including day-to-day vendor management.
• Experience leading or supporting a content management system migration onto a more automated or AI-native publishing stack.
• Familiarity with leading or contributing to a structured AEO/GEO program, beyond just executing within one.
• Exposure to reputation and review programs, including request flows and structured response operations.
• A genuine interest in consumer digital platforms and a well-articulated point of view on how AI is transforming search and user choice.

Benefits

Eligible talent get access to amazing benefits, including:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.