SEO Account Manager

Key Responsibilities

• Own the end-to-end SEO strategy for a portfolio of client accounts, aligned to their KPIs and business goals
• Lead client-facing communications: strategy calls, monthly reviews, QBRs, and performance presentations
• Identify account growth opportunities and collaborate with internal teams to develop proposals
• Ensure client expectations are consistently met and proactively address issues before they escalate
• Develop and execute AI-first SEO strategies encompassing GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and semantic clustering
• Create LLMS.txt, answer-based landing pages, structured FAQs, and entity-optimized content
• Optimize for voice search, conversational queries, and zero-click intent to maximize visibility across AI-generated search surfaces
• Conduct comprehensive technical SEO audits and oversee resolution of site-level issues
• Oversee on-page optimization: title tags, meta content, header structure, and internal linking following current best practices
• Direct off-page strategies including link building, digital PR, and authority development
• Monitor and report on core organic metrics: rankings, traffic, conversions, share of voice, and AI-search visibility
• Use tools including Google Analytics 4, Google Search Console, Ahrefs, and others to derive actionable insights
• Deliver high-quality monthly reports with clear narrative, data accuracy, and forward-looking recommendations
• Continuously analyze campaign performance and iterate strategy based on results
• Bring agency experience to improve internal workflows, onboarding processes, and strategic planning templates
• Mentor and support junior team members with technical and strategic guidance
• Communicate account status and initiatives to senior leadership on a regular cadence
• Contribute to new business proposals with competitive analysis and initial project scoping

Required Qualifications

• 8 years of hands-on SEO experience; 2+ years in a leadership or account management role
• Mandatory agency experience, ideally serving North American (US and/or Canadian) clients
• Demonstrated experience managing multiple client accounts simultaneously in a fast-paced environment
• Hands-on GEO and AI-search visibility experience (optimising for ChatGPT, Perplexity, Google AI Overviews, Bing Copilot)
• Experience with structured data, schema markup, and entity-based SEO
• Familiarity with LLMS.txt implementation and answer-based content architecture
• Experience supporting or leading onboarding and strategic planning for new client accounts
• Background in cross-channel digital strategy (Paid, Content, Social, Email) as a complement to SEO
• Proven track record of leading client communications with senior stakeholders
• Deep expertise in technical SEO, on-page optimisation, off-page strategies, and keyword research
• Strong proficiency in GA4, Google Search Console, Ahrefs, and similar analytics/SEO platforms
• Excellent written and spoken English, capable of independently leading client calls
• Working knowledge of CMS platforms (WordPress, Webflow, Shopify, or similar)