Senior Wholesale Sales Manager

Senior Sales Manager Commerce, CA 90040 Full-Time | On-Site Competitive Base Salary + Performance Incentive Lead Sales. Grow Accounts. Drive Revenue. We are seeking a highly motivated Senior Sales Manager to lead our wholesale sales organization, manage key accounts, and take ownership of the day-to-day health of our sales operation. This is a high-impact leadership position reporting directly to ownership and responsible for driving revenue growth across traditional wholesale channels and emerging digital platforms. This is a true player-coach role — you'll lead the team while maintaining your own portfolio of strategic accounts and helping shape the future of our sales organization. About The Company We are a leading wholesale importer and distributor serving retailers, event professionals, specialty stores, and online sellers throughout the United States and internationally. Our product portfolio includes: Party suppliesEvent décorArtificial floralsBalloonsCandlesGlasswareCake decorating suppliesReligious goods With over 6,500 active SKUs across 10 product categories, we serve a diverse customer base through showroom sales, trade shows, catalogs, ecommerce marketplaces, and a rapidly expanding digital platform. What You'll Be Responsible For Sales Leadership & Team Development Lead, coach, and develop inside and outside sales representatives Conduct regular one-on-one meetings and performance reviews Establish growth targets and accountability standards Recruit, onboard, and develop top-performing sales talent Create and maintain sales playbooks, scripts, and training materials Account & Revenue Growth Personally manage approximately 10 strategic wholesale accounts Develop annual account growth plans Identify new revenue opportunities and customer expansion initiatives Strengthen relationships with key customers and industry partners Pipeline & Sales Operations Management Own quote management and pipeline discipline Ensure aging quotes and orders receive timely follow-up Improve conversion rates and sales efficiency Maintain CRM accuracy and reporting standards Partner with accounting, purchasing, and operations teams Ecommerce & Digital Growth Support growth across Amazon, Walmart, Faire, Wayfair, Etsy, and eBay Drive customer adoption of a new B2B ecommerce portal Collaborate on pricing, promotions, and marketplace strategy Help bridge traditional wholesale selling with modern digital commerce Trade Shows & Customer Engagement Lead trade show planning and execution Coordinate booth staffing and customer outreach Drive catalog and seasonal sales initiatives Support showroom sales and customer visits at our Commerce headquarters What We're Looking For Required Qualifications ✔ 5+ years of B2B wholesale sales experience ✔ 2+ years leading sales teams ✔ Proven track record of revenue growth and quota attainment ✔ Experience managing inside and outside sales representatives ✔ Strong understanding of CRM and ERP systems ✔ Exceptional communication, leadership, and organizational skills ✔ Ability to analyze customer revenue data and identify growth opportunities Preferred Qualifications ⭐ Experience in wholesale distribution, party supplies, gifts, seasonal products, crafts, event décor, or related industries⭐ Trade show experience (ASD Market Week, NY NOW, or similar)⭐ Familiarity with Magento, Shopify, Amazon Seller Central, Walmart Marketplace, or Faire⭐ Bilingual English/Spanish strongly preferred⭐ Experience with SalesPad, Microsoft GP, NetSuite, QuickBooks, or similar ERP systemsCompensation & Benefits Competitive base salary (DOE)Performance-based bonus opportunityHealth benefitsPaid time off and company holidaysEmployee product discountsCareer advancement opportunitiesDirect access to executive leadershipSuccess in This RoleFirst 30 DaysLearn product lines and sales processesReview customer revenue reportsCalibrate account tiersMeet key customers and team membersFirst 90 DaysEstablish KPI reporting cadenceEliminate chronic quote and order agingLaunch coaching and accountability programsContribute to B2B ecommerce initiativesFirst YearDeliver measurable revenue growthImprove team performance and accountabilityIncrease B2B portal adoptionStrengthen key account retention and expansionBuild a scalable sales organization for future growthApply Today Please submit ResumeBrief cover letter outlining your wholesale sales leadership experienceExamples of accounts managed, teams led, or revenue growth achieved Company Description We are a nationally recognized importer and distributor of party, craft and event supplies.