Senior Visual Content Specialist

About the role

Penn State’s Office of Strategic Communications—the University’s central public relations and marketing division—seeks an innovative Senior Visual Content Specialist to join its dynamic, award-winning creative team.

Responsibilities

• Understand the brand-level goals and strategies of each creative project and how these can translate to the most appropriate, effective, on-brand, on-trend, and industry-leading creative multimedia solutions
• Manage available resources to execute and successfully deliver effective, compelling, and differentiating University-level multimedia content that strengthens the Penn State brand and supports strategic priorities of the University
• Assist in managing the resources of the visual content team within the central Office of Strategic Communications
• Research and develop content, brainstorm script ideas, establish and communicate production schedules, conduct interviews, and edit all components into compelling brand storytelling products
• Recommend opportunities to elevate the Penn State brand through storytelling
• Maintain creative exploration and evolution by remaining knowledgeable about industry trends (design, motion, storytelling, PR, and marketing), technology advancements, and the latest tools and tactics in visual storytelling

Requirements

The successful candidate will possess a thorough understanding of the production process (pre-production, production, and post-production) and have experience planning, supporting, and creating high-quality productions.

The ideal candidate will also possess thorough, informed knowledge of industry standards for content production and skills in new production, editing, and motion-design trends and methods, including colorization and AI-supported production optimization.

The person in this role will be a collaborative team player and project leader that is highly organized, both digitally and communicatively.

The ideal candidate will be able to interpret and create highly detailed and efficient communications that include project summaries and updates as well as technical production documents.

The person in this role will be able to direct production crews, script writing, graphic design, motion design, and AI image generation for creative concepting.

Qualifications

• Bachelor's Degree
• 6+ years of relevant experience; or an equivalent combination of education and experience accepted

Skills

• Thorough understanding of the production process (pre-production, production, and post-production)
• Experience planning, supporting, and creating high-quality productions
• Thorough, informed knowledge of industry standards for content production and skills in new production, editing, and motion-design trends and methods, including colorization and AI-supported production optimization
• Collaborative team player and project leader that is highly organized, both digitally and communicatively
• Able to interpret and create highly detailed and efficient communications that include project summaries and updates as well as technical production documents
• Able to direct production crews, script writing, graphic design, motion design, and AI image generation for creative concepting

Benefits

Salary Range: $65,508.00 - $94,980.00
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

Pay

$65,508.00 - $94,980.00

Schedule

The position requires being in the office five days a week and will require occasional evening and weekend hours.