Senior Visual Communications Specialist

Building the people that build the world. With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We’re a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.

As part of HVAC Cooling, SPX Cooling Technologies is a leader in high-quality industrial HVAC equipment used to cool large facilities like hospitals, data centers, and power plants. With cooling towers, fans, and refrigeration units, companies rely on brands like Marley, Recold, and SGS to provide comfort and mission-critical industrial cooling solutions.

About the role

The Senior Visual Communications Specialist is a hands-on creative role responsible for developing, producing, and maintaining visual communications across SPX Cooling Tech’s brands and marketing channels. This position balances ongoing graphic design and production needs—including product and technical literature, sales collateral, presentations, advertising, and event materials—with opportunities to shape and elevate the visual brand through creative concepts, campaigns, digital content, and multimedia. The Senior Visual Communications Specialist will serve as a steward of brand standards and expand the organization’s use of accessible video and content creation tools to bring products, technologies, and customer stories to life.

Responsibilities

• Design, produce, update, and maintain a broad portfolio of print and digital materials, including product and technical literature, sales collateral, presentations, advertisements, social and digital content, newsletters, trade show graphics, signage, templates, and campaign assets.
• Support product launches, campaigns, sales initiatives, and other strategic priorities by developing creative concepts and translating complex technical products and value propositions into clear, engaging visual communications.
• Own creative projects from initial request through final delivery, including concept development, stakeholder review, revisions, production-ready artwork, file organization, and digital asset management, balancing creative quality with accuracy, timelines, and business priorities.
• Serve as a day-to-day visual brand steward for SPX Cooling Tech by maintaining and evolving standards, templates, and creative resources while identifying opportunities to strengthen brand consistency and effectiveness.
• Coordinate print, production, and creative vendors, including specifications, proofing, quality control, timelines, and special requests.
• Identify opportunities to improve creative workflows and expand the use of platforms such as Adobe Express, PlayPlay, and emerging creative tools to increase the efficiency and impact of digital and multimedia content.
• Own the development of lightweight video and multimedia content using accessible tools, managing projects from concept and storyboarding through production, review, and delivery, while coordinating external partners for more complex needs.
• Capture and edit photography and video at company facilities, events, and other locations as needed.
• Partner cross-functionally with Marketing, Sales, Product Management, R&D, Engineering, Operations, HR, and other stakeholders to understand business needs and drive effective visual solutions forward.
• Manage multiple concurrent projects and shifting priorities in a fast-paced environment, communicating proactively and maintaining momentum against deadlines.
• Demonstrate an ownership mentality, with a passion for delivering on commitments and driving work from idea through execution.

Requirements

Required Experience & Skills

• 5+ years of experience in graphic design, visual communications, or a related creative role, preferably within an in-house marketing team, agency, or similarly fast-paced environment.
• Strong portfolio demonstrating graphic design, visual storytelling, and brand execution across print and digital channels.
• Advanced proficiency with Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop.
• Strong production design capabilities, including experience developing and maintaining multi-page literature, presentations, advertising, digital assets, and production-ready artwork.
• Demonstrated ability to develop creative concepts from initial idea through execution while consistently applying brand standards across a broad range of communications.
• Strong project management and prioritization skills, with the ability to independently manage multiple projects, stakeholders, and deadlines while communicating proactively.
• Experience working with print, production, and/or external creative partners.
• Excellent attention to detail with a strong commitment to design quality, accuracy, and consistency.

Ideal Experience & Skills

• Experience creating or managing video and multimedia content, including concept development, storyboarding, production coordination, and lightweight editing.
• Experience with user-friendly content creation and video platforms such as Adobe Express, PlayPlay, Canva, or similar tools; familiarity with Adobe Premiere Pro, After Effects, or other professional video/motion tools is a plus.
• Basic photography and videography experience.
• Experience in B2B, manufacturing, technical, or industrial marketing, with the ability to simplify complex information through effective visual communication.
• Curious and resourceful, with an interest in emerging creative technologies, including AI-assisted design and content development tools.
• High value for quality, teamwork, collaboration, and fun!

Qualifications

Degree in graphic design, visual communications, marketing, or a related field preferred; equivalent combination of education and relevant professional experience considered.

Schedule

• Hybrid schedule
• Occasional travel for photography, video production, and company events
• The position may require working occasionally outside normal work hours.

Working Environment

• Occasional lifting up to 50 pounds.
• Keyboarding/typing.
• Ability to read effectively from a computer screen and/or a paper copy.
• Ability to handle a large volume of work and perform multiple tasks in a fast-paced environment.
• Ability to communicate effectively verbally.

Benefits

• Generous and flexible paid time off including paid personal time off, caregiver, parental, and volunteer leave
• Competitive health insurance plans and 401(k) match, with benefits starting day one
• Competitive and performance-based compensation packages and bonus plans
• Educational assistance, leadership development programs, and recognition programs

Our culture is at the center of what we do and, more importantly, who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team, each of us leads at SPX.

We value different backgrounds, experiences, and voices at SPX, and we are committed to challenging ourselves, openly communicating, and striving to improve every day. We believe in creating an inclusive work environment where everyone has a voice and is encouraged to realize their fullest potential. SPX is an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other legally protected basis.