Senior Vice President, Sales

Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy offers growth opportunities through an innovative suite of on-campus and online experiences, including boarding school, camps, online coaching, and college recruiting.

About the role

The Senior Vice President of Sales will lead the growth and evolution of IMG Academy’s campus-based sales organization—a high-performance team that helps student-athletes, teams, coaches, and event partners access the world’s most renowned destination for sports and education. This leader will oversee sales and enrollment teams across boarding school, camps, team training, hosted events, and on-campus hospitality, ensuring every interaction reinforces IMG Academy’s core value, purpose, and brand. The role manages a dynamic sales organization of 75+ professionals, including sales leadership, enablement, and training.

We seek a sales executive with strategic foresight and operational discipline, experienced in scaling multi-channel, multi-product B2C and B2B sales organizations. This leader will build a culture rooted in accountability, trust, and mission alignment.

Responsibilities

• Sales Leadership & Strategy
  • Set and own the strategic vision for campus-based sales across B2C and B2B lines, including youth development, elite team programming, and group/event experiences.
  • Identify new growth opportunities by market segment, customer type, and seasonal trends.
  • Partner with marketing, product, and commercial operations teams to align offers, messaging, and capacity planning across sales cycles.
• Team Leadership & Talent Development
  • Lead, coach, and inspire a diverse sales team of 75+ professionals, including directors, student athlete advisors, camp advisors, account executives, and enrollment/customer support specialists.
  • Build and scale a performance-driven sales culture rooted in accountability, transparency, and purpose.
  • Develop and execute onboarding, coaching, and development programs to continuously upskill the team and improve retention.
• Multi-Channel Execution & Optimization
  • Oversee the day-to-day performance of sales funnels across phone, SMS, chat, email, and CRM-connected digital channels.
  • Ensure sales processes and scripts are tailored to different buyer personas, including families, club coaches, athletic directors, and event partners.
  • Partner with commercial operations to build reporting dashboards and leverage data for continuous improvement in lead conversion, ARPU, cycle time, and show/close rates.
• Customer Experience & Brand Stewardship
  • Ensure every interaction reflects the IMG Academy brand and reinforces its core promise: sports as a platform for life.
  • Design and execute customer journeys from inquiry through decision, working cross-functionally to deliver a premium and consistent experience.
  • Use feedback loops (e.g., Customer Success metrics like NPS and attrition) to refine the sales experience and drive improved satisfaction and loyalty.
• Cross-Functional Collaboration
  • Serve as a key commercial leader across the organization, partnering with digital products, hotel sales, marketing, and commercial operations teams.
  • Act as a senior representative with high-profile accounts, strategic partnerships, and VIP families during peak recruiting seasons or high-impact events.

Requirements

• 8+ years of progressive experience in sales leadership within B2C and B2B environments, particularly in service-driven industries like education, sports, travel, or hospitality.
• Proven expertise in sales strategy development, pipeline and territory management, and multi-product bundling.
• Proficiency with CRM systems (e.g., Salesforce), marketing automation, and sales enablement tools.
• Strategic thinker with a strong ability to translate vision into clear, executable plans.
• Skilled communicator and storyteller across diverse audiences, including families, executives, and partners.
• Strong analytical and forecasting capabilities, with a bias toward data-informed decision-making.
• Experienced in coaching, mentoring, and leading high-performing sales teams.
• Able to thrive in a fast-paced, results-driven environment with complex, cross-functional dynamics.
• Adept at motivating and aligning teams around shared goals, driving both outcomes and culture.
• Flexible and resilient in adapting to seasonal changes and evolving product offerings.
• Trusted leader who inspires confidence, builds relationships, and leads with integrity during high-impact, customer-facing moments.

Background Requirements

• Requires a background check upon offer.
• Requires a drug test upon offer.

Location: Bradenton, FL | Reports to: Chief Commercial Officer