Senior Vice President, Planning

About the role

Responsible for generating strategic media initiatives and leading all aspects of media planning for key client account.

Responsibilities

• Developing, implementing, and executing strategy to define the future direction of client business
• Actively listening to clients and continually identifying opportunities to lead thinking
• Serving as team leader for client interaction fostering positive relationships
• Identifying key target insights based on client brief necessary for formulating communication strategy
• Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Effectively communicating and soliciting agreement of best opportunities for client
• Ensuring the quality of work for all client deliverables
• Serving as key resource for local markets in defining media strategy and media plans
• Supervising, training, and developing staff (managing workload, delegating, managing projects and resources, performance management)
• Developing process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed client expectations
• Serving as leadership and content development coordinator for all client presentations
• Ability to cross sell interagency products and services
• Collaborating with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation

Qualifications

• 10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
• Must have online and offline media experience (offline: TV, Print, Radio, OOH; online: Display, Search, Social, Mobile, Content Marketing)
• Fluency with Media Tools and solid understanding of Digital