Senior Vice President, Planning (CPG Client)

Overview

We're looking for a strategic media leader to serve as the primary client partner for a specialized national and local retailer. This role will interface directly with senior stakeholders including the CMO, Head of Media, and Martech Lead to drive high-impact media initiatives that deliver measurable business results.

Responsibilities

• Act as the lead client contact, building trusted relationships with executive decision-makers
• Develop and champion strategic media plans that align with brand goals and market dynamics
• Oversee all aspects of media planning and execution, from insight development to performance optimization
• Collaborate cross-functionally with internal teams and external partners to ensure seamless delivery
• Proactively identify growth opportunities and bring forward innovative, business-driving solutions

Qualifications

• 10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
• Must have online and offline media experience, including TV, Print, Radio, OOH, Display, Search, Social, Mobile, and Content Marketing
• Fluency with Media Tools and solid understanding of Digital Planning tools
• Proven experience and success in presenting plans to clients and influencing top-level client decisions
• Demonstrated critical thinking skills and strong problem-solving abilities – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Excellent leadership, management, and motivational skills
• Excellent written, verbal, and presentation skills – effectively presents formal perspectives internally and externally
• Excellent organizational, interpersonal, and quantitative/analytical skills
• Strong client presentation skills and business writing skills
• Demonstrated expertise in strategic planning and client relations
• Detail-oriented and proven ability to thrive in a fast-paced environment
• Critical assessor of talent – builds and motivates high-performing teams
• Able to direct long-range planning and the development of programs to maximize organizational resources
• Design and manage projects, resources, stakeholders, participants, and deadlines
• High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change