Senior Vice President, Mass Market Sales

About the role

The Senior Vice President, Mass Market Sales at Astound is responsible for the strategic direction, performance, and operational productivity of all residential sales channels across the country. This leader will oversee a multi-channel organization (Direct Sales, Retail, Inbound, and Third-Party Partners) with the primary goal of driving subscriber growth and maximizing Average Revenue Per User (ARPU) in a highly competitive triple-play environment.

Responsibilities

• National Sales Strategy & Execution

• Define and execute a national sales roadmap to meet and exceed monthly, quarterly, and annual subscriber targets for High-Speed Internet, Video, and Mobile.
• Drive aggressive market share acquisition in "overbuild" territories while defending the base in legacy footprints.
• Optimize the sales mix across Direct-to-Consumer (DTC), Retail, and Digital channels to lower Subscriber Acquisition Cost (SAC).

• Performance & Productivity Management

• Standardize KPIs and sales methodologies across all regions to ensure a consistent "winning" culture.
• Implement advanced sales analytics to identify productivity gaps and deploy corrective coaching or resources in real-time.
• Oversee the design and implementation of national commission and incentive structures that align rep behavior with corporate EBITDA goals.

• Operational Excellence & Scaling

• Manage a multi-million dollar Opex budget, ensuring maximum ROI on sales headcount and retail footprint.
• Partner with the CX (Customer Experience) and Installation teams to ensure a "Sale-to-Install" conversion rate that exceeds industry benchmarks.

• Sales Leadership & Market Oversight

• Directly lead all Market Sales Leaders nationwide, providing clear direction, accountability, and coaching to maximize performance across every geography.
• Establish uniform sales expectations, field routines, and territory management standards to ensure consistent execution across all markets.
• Conduct regular performance reviews with Market Sales Leaders, ensuring each market has actionable plans to close gaps, accelerate high-potential opportunities, and deliver on subscriber, revenue, and penetration goals.
• Foster a culture of high performance, talent development, and succession planning across the sales leadership organization.
• Partner closely with regional and cross-functional leaders to ensure field alignment on pricing, promotional strategies, competitive responses, and product launches.

Qualifications

• Education

• Bachelor's degree in Business or related field required.

• Experience

• 15+ years of progressive leadership in sales or operations, with at least 5 years at the VP level or above within the Telecommunications, Cable, or Wireless industry.

• Knowledge, Skills and Abilities

• Deep expertise in multi-channel sales models, including Direct-to-Consumer (DTC), Retail, Digital, and Field Sales.
• Strong understanding of the broadband, wireless, and video industries, including competitive dynamics, pricing models, and regulatory environments.
• Knowledge of sales forecasting, pipeline management, and performance analytics to guide national decision-making.
• Familiarity with compensation and incentive design, including commission structures and productivity levers aligned to EBITDA goals.
• Operational knowledge of cross-functional workflows, such as Customer Experience, Installation, Marketing, Finance, and Product.
• Sales Leadership: Skilled at directing large, distributed sales organizations with multiple layers (Market Sales Leaders, frontline managers, and representatives).
• Data-Driven Decision Making: Advanced skill in leveraging analytics, KPIs, and dashboards to diagnose performance gaps and optimize outcomes.
• Change Management: Skilled in leading transformation, standardizing processes, and driving adoption across regions with different maturity levels.
• Coaching & Talent Development: Ability to elevate leadership capability across markets and build a strong succession pipeline.

Benefits

• We're Proud to Offer a Comprehensive Benefits Package Including:

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program

Pay

The base salary range for this position is $200,000- $300,000 annually, plus opportunities for bonus and benefits, if applicable. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.

Schedule

Not specified