Senior Vice President of Sales

About the role

The SVP of Sales will work directly with the President to own revenue strategy and execution across B2B and B2C sales channels, build the organizational design and operational infrastructure required to scale, and instill the accountability and performance standards that define 10X culture.

Key responsibilities

• Strategic Leadership
• Own revenue strategy and execution across B2B and B2C sales channels
• Partner closely with marketing to optimize lead flow, lead scoring, and conversion economics
• Translate company growth goals into clear sales strategies, KPIs, and operational execution
• Sales Strategy & Operations
• Scaling & Organizational Growth
• Lead expansion of the sales org from 90 to 200+ professionals, including frontline managers and directors
• Build org design, revenue channel coverage models, and incentive structures aligned with growth
• Ensure culture scales with size — instilling accountability, performance, and 10X standards
• Sales Operations & Data Mastery
• Oversee sales ops, CRM, and data infrastructure to drive transparency, forecasting accuracy, and pipeline health
• Build a data-driven sales culture among reps, team leads, and directors that uses metrics to drive coaching, accountability, and optimization
• Training & Development
• Design and deploy world-class training and learning development programs across onboarding, continuous learning, and leadership development
• Build certification programs, playbooks, and repeatable systems to accelerate ramp time and boost productivity
• Drive consistency and scalability of messaging, process, and best practices
• Process & Conversion Optimization
• Audit and refine every stage of the funnel — from lead handoff to close — to maximize yield per lead
• Partner with marketing on campaign economics, attribution, and ROI analysis
• Continuously improve call effectiveness, sales cycle times, and conversion percentages

Qualifications

• Proven track record scaling a sales organization from 90 to 200+
• Master of sales operations and data — deep experience with CRM, forecasting, pipeline analytics, and performance dashboards
• Training and development expert — has built scalable onboarding, coaching, and leadership development systems
• Strong B2B and B2C sales experience, ideally in high-volume lead environments (thousands per day)
• Demonstrated success interfacing with marketing to optimize demand generation, lead scoring, and ROI
• Deep understanding of the economics of lead generation and conversion
• Process-driven operator who can install systems, playbooks, and standards that scale
• Exceptional leadership, communication, and motivational skills — able to inspire and manage a 250- person+ team

Preferred qualifications

• Experience in direct response marketing/demand generation, software sales, and consulting
• Familiarity with the Grant Cardone Brands Experience

Success metrics

• Sales headcount scales from 90 to 200+ between 2 offices without degrading quality or culture
• Annual revenue grows from $120M toward $250M+
• Ramp time for new reps decreases through structured onboarding and certification
• Installation of leadership development program
• Forecasting accuracy and pipeline health improve quarter-over-quarter
• Conversion rates and yield per lead improve across both B2B and B2C channels