Senior UX Researcher

About the role

We're building the research function from the ground up, and this is the person who builds it. As our first Senior UX Researcher, you'll establish the research foundation for three growing consumer brands: Closet by Design, Closet World, and Brio Water, and own the insights engine that drives product, design, and marketing decisions across all of them.

This isn't a role where research sits in a drawer. You'll be producing work that directly influences conversion rates, product strategy, and customer experience across complex e-commerce products. You'll work closely with the Creative Director and cross-functional stakeholders to make sure the team always knows what's working, what isn't, and what to do next.

If you're energized by building something new, comfortable holding complexity across multiple brands simultaneously, and genuinely motivated by helping a company grow through better understanding of its customers, this is your role.

Qualifications

• 5+ years of UX research experience, with at least 2 years in a senior or lead capacity
• Proven track record across both qualitative and quantitative research methods
• Experience working across multiple products or brands simultaneously
• Background in e-commerce, consumer products, or DTC strongly preferred
• Familiarity with analytics tools (Google Analytics, heatmap/session recording tools), ability to pull and interpret data independently, not just receive reports
• Exceptional ability to communicate research findings to varied audiences, from designers to executives
• Comfortable owning an entire research project from scoping through synthesis and presentation
• Strong systems thinker, can design scalable research processes, not just one-off studies
• Able to operate without a playbook; comfortable in ambiguous, build-from-scratch environments
• Organized and self-directed, can manage multiple research streams across three active brands without dropping a thread
• Genuinely motivated by business outcomes, you care that your research leads to better conversion, not just better-looking decks
• Calm under pressure; juggling three brands with different audiences and products doesn't rattle you
• Collaborative but opinionated, you'll push back when data contradicts a direction, respectfully and with evidence
• Builder mentality, excited to create something that didn't exist before, and invested in seeing it grow
• You're the first, what you build here sets the standard for how this company uses research going forward
• Direct line to decision-makers, your work goes to the Creative Director and brand leadership, not into a backlog
• Real business problems to solve, low conversion rates, unclear personas, untapped data — the gaps are real and the opportunity to have visible impact is immediate
• Path to grow, as the team scales, this role is positioned to grow into a research lead function

Pay Range

The pay range for this role is: 120,000 - 160,000 USD per year (Softline HQ)