Senior User Researcher

What You’ll Do

• Lead and scale high-impact research across product development, brand strategy, and marketing.
• Independently conduct complex generative and evaluative studies that uncover unmet needs, inform product vision, and de-risk decisions at scale.
• Implement advanced AI-native practices and embed AI into research workflows to ensure speed, quality, and impact.
• Define what it means to work AI-natively across research internally and for our customers.
• Stay up to date on the latest AI-based research techniques and tools.
• Connect the dots, patterns and connections across teams. Ensure insights are shared across teams and inform decisions.
• Partner with senior leadership to identify and evangelize the highest-impact opportunities for our customers.
• Be the in-house expert across all core research methods, including usability testing, ethnographic research, surveys, segmentation, message testing, brand tracking, and concept validation.
• Coach designers, marketers, product managers and other employees on conducting research, reviewing their projects and implementing changes to the AI first workflow based on their usage.
• Lead and moderate company-wide Voice of the Customer (VoC) sessions, interviewing real customers in live forums to bring their perspectives directly to cross-functional teams.
• Manage external research contractors and vendors, including scoping, quality control, and budget alignment.
• Build and scale a research enablement model, coaching designers, marketers, and product managers to run self-serve research with confidence and consistency.
• Develop tools, templates, and guidance that scale research capabilities and impact.
• Collaborate with cross-functional leadership to build and prioritize a unified, impact-driven research roadmap.
• Be a skilled communicator to peers to executives. Articulate effective customer stories to drive change and inform strategy of product initiatives to business strategy.

What You’ll Bring To The Role

• 5+ years in user research roles, with experience spanning product, marketing, and brand research.
• Deep fluency in all major research methodologies, qualitative and quantitative, statistical analysis, generative and evaluative. Hands on experience moderating user interviews is required.
• Experience managing contractors, vendors, and agencies across multiple workstreams.
• Expert knowledge of AI tools to support the end-to-end research workflow.
• Expert knowledge of UserTesting and SurveyMonkey for usability testing, survey design, and rapid feedback collection.
• Strong leadership and enablement skills to equip non-researchers to conduct reliable, lean research.
• Fluent in English (written and verbal).