Senior Trend & Design Strategist, Private Brands (Hard Goods)

Trend Intelligence & Future Forecasting

Continuously monitor and synthesize trend forecasting services, consumer insights, cultural shifts, market intelligence, competitive landscapes, and emerging industries to identify future opportunities.
Identify macro trends, emerging customer behaviors, and cultural movements that may influence future product, category, and portfolio direction.
Connect trend intelligence, portfolio priorities, customer insights, and business objectives to identify opportunities for innovation and growth.
Translate evolving customer needs and market dynamics into actionable opportunities that support future assortment and portfolio strategies.
Integrate trend intelligence, strategic priorities, and customer insights into future-focused creative direction.

Strategic Influence & Future Vision

Partner with Brand Strategy teams to identify where brands have permission to evolve, expand, and remain culturally relevant over time.
Serve as a future-focused creative voice within Product Development, helping teams understand emerging opportunities and future customer needs.
Influence innovation and assortment direction by translating future-focused trends into actionable creative opportunities.
Develop compelling presentations, strategic narratives, and visual storytelling that help stakeholders understand opportunities that do not yet exist.
Translate trend opportunities into recommendations that influence assortment planning, innovation priorities, and growth strategies.
Educate and influence cross-functional partners by connecting trend, culture, and customer behavior to clear business implications.

Creative Direction & Concept Development

Create inspirational and actionable trend direction including color palettes, material direction, print and pattern concepts, illustration guidance, iconography, and form language.
Develop future-focused trend concepts, seasonal stories, and creative frameworks that guide product innovation and assortment planning.
Translate trend intelligence into creative direction that aligns with established brand principles, portfolio strategies, and customer expectations.
Build compelling visual tools including mood boards, concept stories, inspiration frameworks, and design narratives that guide creative teams.
Establish seasonal and long-term aesthetic direction that creates consistency across products, collections, and customer experiences.
Provide creative direction to design, graphic, illustration, and pattern development partners to support concept execution.

Cross-Functional Partnership & Influence

Collaborate closely with Product Design, Technical Design, Brand Strategy, Category Management, Marketing, and enterprise partners to bring future-focused opportunities to life.
Partner with Portfolio Strategy teams to translate long-term business opportunities into trend concepts, creative frameworks, and future product direction.
Establish trend direction and creative frameworks that provide a clear foundation for Product Design and Technical Design teams.
Build strong relationships across creative and business teams to ensure opportunities are actionable, aligned, and strategically relevant.
Influence decision-making through compelling storytelling, customer insights, trend expertise, and strategic recommendations.

Qualifications

• 8+ years of experience in Trend Strategy, Trend Forecasting, Creative Strategy, Product Design, Fashion Design, Graphic Design, Brand Strategy, or a related field.
• Bachelor's degree in Graphic Design, Fashion Design, Product Design, or equivalent professional experience.
• Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, XD, or similar design software.
• Experience leveraging trend forecasting, customer insights, cultural intelligence, and market research to influence product or brand strategies.
• Strong visual communication and storytelling skills, including development of trend reports, mood boards, concept presentations, and strategic narratives.
• Experience translating future-focused opportunities into actionable creative direction and business recommendations.
• Demonstrated ability to influence cross-functional stakeholders and build alignment around emerging opportunities and innovation strategies.
• Strong strategic thinking, presentation, communication, and collaboration skills.

What You'll Get

• Competitive salary range of $124,500 - $199,000.00.
• Chewy's commitment to equal opportunity and diversity.
• A variety of benefits including medical, dental, vision, life and disability insurance, a 401(k) with company matching, paid parental leave, employee assistance programs, paid time off, and Team Member discounts.
• Reasonable accommodations for individuals with disabilities.
• Unlimited PTO for exempt salary team members.
• Six paid holidays per year.
• Paid sick and family leave in compliance with applicable state and local regulations.
• Equal opportunity employer.