Senior Brand Strategist

Job Overview

At Colle McVoy, our Senior Strategists have a passion for tapping the full power of a brand to solve problems and inspire inventive creative solutions, including creative campaigns and activations; design efforts, including visual identity, retail and digital experiences; paid, owned and earned-media concepts and more.

Responsibilities

• Make an impact that leads to great work as the senior strategist on multiple client businesses.
• Connect client objectives with audience needs by crafting actionable insights, compelling narratives, and a strategic POV grounded in cultural signals and business implications.
• Turn large, messy datasets into actionable narratives by combining human judgment with AI-enabled analysis.
• Design mixed-method research approaches (qualitative, quantitative, behavioral, platform data) for client and new business needs.
• Collaborate with cross-functional teams to identify problems and inform brand strategies and go-to-market strategies across social, digital, content and brand experience.
• Translate business objectives into actionable strategies that inspire creative solutions, and synthesize complexity into clear, inspiring strategy that teams can act on.
• Facilitate productive dialogue between creative, media, data, and client teams; drive alignment across stakeholders with proactive, transparent communication.
• Stay informed about cultural trends, consumer behavior, emerging technologies, social media, creator culture, and influencers to identify innovative opportunities for strategic growth.
• Ground strategies in solid business understanding and effectiveness goals.
• Support agency growth goals in digital innovation, sustainability, and diversity, equity and inclusion by representing these viewpoints in strategy development.
• Help teams use AI tools effectively without replacing strategic judgment and contribute to team morale.
• Build repeatable AI-enabled workflows that increase speed and option generation, while identifying where human judgment must override automation.

Required Skills

• Writes clear, inspiring briefs with crafted insights, and authors robust strategic POVs based on cultural signals that connect data to business implications.
• Creates insight frameworks that teams reuse across projects and generates insights visible in final creative and product output.
• Uses narrative and evidence to drive decisions and facilitates workshops and working sessions effectively.
• Creates deliverables that elevate team standards and synthesizes complexity into clear, inspiring strategy.
• Develops enduring client relationships and acts as a trusted advisor within client teams.
• Unlocks higher performance in teams through clarity and coaching; mentors associate strategists and strategists.
• Allocates work effectively across skill levels and tools and improves efficiency through better processes and AI workflows.
• Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence.
• Balances speed with rigor; knows when "good enough" is the right call and proactively flags trade-offs with recommended solutions before they become problems.
• Identifies where human judgment must override automation and builds repeatable AI-enabled processes for teams.

Additional Attributes

• A positive, proactive, make-it-happen attitude.
• Passion for brilliant work, great strategy, and a constant drive to make things better.
• Curiosity about what makes a brand meaningful, what is driving and influencing culture, and why people do what they do.
• Experience developing both B2C and B2B brand platforms and go-to-market strategies.
• Strong understanding of cultural and technological trends and their impact on brand strategy.
• Highly organized and detail oriented.

Qualifications

• Bachelor’s degree or equivalent industry experience.
• 4+ years of strategic planning or a strategically driven role required.
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
• Demonstrated experience using AI tools (e.g., LLMs, research and synthesis platforms) in day-to-day strategic work.

Physical Requirements

• Prolonged periods of time sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at a time.

Compensation

The base salary for this position ranges from $70,000 to $90,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

About Colle McVoy

Colle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and people. For more than 90 years, we've evolved alongside the brands and people we serve. We believe the strongest ideas begin with a deep understanding of people, creating work that builds brands, influences decisions and moves culture. Recognized as an Adweek Agency of the Year, Ad Age A-List Standout Agency and a Fast Company Most Innovative Company, we partner with iconic brands including 3M, Dairy Queen, McCormick & Company, Perdue Farms, Revlon, Target, U.S. Bank and more. Our connected capabilities bring together strategy, creative, design, experiential, social, content, media and earned creative/PR. As part of DonerColle Partners, a strategic alliance with Doner, we extend those capabilities through expanded production, AI-powered innovation and integrated expertise to help brands win between the coasts.