Senior Brand Strategist

Responsibilities

• Drive the Brand Across the Organization
• Identify opportunities to strengthen differentiation, relevance, and long-term brand equity across the organization.
• Lead Campaign Strategy
• Support the development of integrated brand campaigns from strategic brief through execution, ensuring messaging is applied consistently across channels and that creative work is grounded in a clear strategic point of view.
• Develop strategic roadmaps and planning frameworks that align brand initiatives with organizational goals, customer needs, and growth opportunities.
• Build and Maintain Internal Brand Fluency
• Develop and run a brand education program that gives teams across the organization the context, tools, and confidence to apply the brand consistently in their own work.
• Advise Cross-Functional Leaders
• Partner with Creative to develop strategic briefs and messaging frameworks that give the creative team, and external agency partners, a clear, confident foundation for execution.
• Own Brand Insights & Intelligence
• Serve as the internal authority on homeowner attitudes and brand perception, category trends, and competitive dynamics.
• Manage key insight programs including the annual customer survey and our brand health tracker, customer journey research and various market studies.
• Translate findings into clear strategic direction and communicate them across the organization in ways that inform decisions, not just decks.
• Guide Organic Social & Community
• Ensure HomeServe's organic social presence is an authentic expression of the brand, building meaningful relationships with homeowners and telling their stories rather than just filling a content calendar.
• Steward the Brand System
• Maintain brand guidelines and standards while actively enabling teams across a complex organization to apply them.

Job Requirements

• Bachelor's degree or equivalent experience
• 6–10 years in brand strategy, brand management, consumer insights, strategic planning, or integrated marketing with demonstrable experience activating a brand across a complex, multi-function organization.
• Experience developing messaging frameworks and campaign briefs.
• Experience leading consumer research, market intelligence, brand tracking, or customer insight initiatives and translating findings into business and marketing strategy.
• A track record of cross-functional influence, particularly with teams outside of marketing.
• Comfort operating in environments where brand must earn its seat at the table.
• Experience partnering with creative teams or agencies.
• Strong strategic planning and analytical capabilities, with the ability to synthesize multiple data sources into clear recommendations and actionable priorities.
• Strong communicator — equally effective in a creative brief and leadership presentation.
• Experience presenting strategic recommendations and insight-driven narratives to senior leadership audiences.